Coexistence of freshness and elegance. Lacoste has reached a new level.

LACOSTE is the first British brand to appoint Louise Trotter as Creative Director. LACOSTE" is about to be reborn as a brand where freshness and elegance coexist, more conscious of the current era, while utilizing the great heritage left by René Lacoste in the fusion of sports and fashion. Here, we present five styles of new products that bring this new style to life. The new Lacoste is expressed through unconventional fashion with a streetwise feel.

Photo_Jun Okada (BE NATURAL)
Styling_Nobuyuki Ida
Hair & Make-up_Miho Emori (KiKi inc.)
Model_Hisaki Hayashi (TOMORROW TOKYO)
Edit_Ryo Muramatsu
All prices exclude tax.

NEW FRENCH CASUAL

Lacoste] polo shirt ¥17,000, sneakers ¥13,500 (all at Lacoste Customer Service Center), [Zieda] pants ¥29,000, western belt ¥6,500 (all at Kikunobu Tokyo), [Yuichi Toyama] sunglasses ¥38,000 (at Blink Gaienmae), [U.S. Surplus] socks ¥1,000 (at Nakada Shoten), [U.S. Surplus] socks ¥1,000 (at Nakada Shoten). ¥38,000（Brink Gaienmae）, [U.S. Surplus] socks ¥1,000（Nakada Shoten

The classic French casual is the polo shirt + chinos. This has been reinterpreted and expressed as the "New French Casual. The polo shirt that plays the leading role in this collection features a straight ribbon graphic taken from the archives and the brand logo on the cuff. At first glance, it looks like a cool graphic T-shirt, but it has a boldness that has never been seen in polo shirts before. The pants are made of PVC material with a slit, and a western belt of the same color is selected. The edgy items are coordinated with a limited number of colors, and the black Lacoste sneakers on the feet create a cohesive style.