Coexistence of freshness and elegance. Lacoste has reached a new level.

LACOSTE is the first British brand to appoint Louise Trotter as Creative Director. LACOSTE" is about to be reborn as a brand where freshness and elegance coexist, more conscious of the current era, while utilizing the great heritage left by René Lacoste in the fusion of sports and fashion. Here, we present five styles of new products that bring this new style to life. The new Lacoste is expressed through unconventional fashion with a streetwise feel.

Photo_Jun Okada (BE NATURAL)
Styling_Nobuyuki Ida
Hair & Make-up_Miho Emori (KiKi inc.)
Model_Hisaki Hayashi (TOMORROW TOKYO)
Edit_Ryo Muramatsu
All prices exclude tax.

NEO STREET

Lacoste Live] sweatshirt parka ¥26,000, shorts ¥15,000, Lacoste T-shirt ¥5,500, sneakers ¥16,000 (all at Lacoste Customer Center), [Name] hat ¥18,000 (Name), <〈Name Bollamy Bijouer trooper bag ¥56,000 (International Gallery Beams), U.S. Surplus flight gloves ¥4,500, socks ¥1,000 (Nakata Shoten)

The star of this coordinate is a sweatshirt parka with a drastically different design in the center. This is an item that is appropriate for the current age of fashion, where anything goes, and this kind of street-style item is one of Lacoste Live's best features. These brightly colored shorts are also boldly decorated with the brand's graphic name. Both items are suitable for rough wear, but the addition of a waist bag and gloves, which have been in the spotlight since last year, spice up the look and give it an edgier feel.