While snowboarding is a popular winter sport, it is also a cultural sport that mixes fashion and music. We have invited Burton, a company that has shaped and continues to lead the snowboarding scene, as our partner to introduce the appeal of snowboarding in its ongoing form in several columns.
The snowboarding series that we have been writing since October is finally coming to an end. December is coming to a close, and the snow season is finally in full swing. The snow conditions seem to be good this season. So, to help you enjoy your snowboarding life even more this winter, we have picked up Burton's best products that you can buy right now. Get ready for the snow and head out on an enchanting snow trip!
First and foremost are the boards. The top board is the "Custom," which has gained renewed popularity in recent years as a favorite of silver medalist Ayumu Hirano at the Sochi Olympics, and has been a long-selling item since 1996. It is extremely light and comfortable to ride.
On the other hand, the "Branch Manager" model below is the brainchild of Shigefumi Yoshimura, a rider who has supported the Japanese snowboarding scene since its early days and is currently working as a product coordinator for Burton. The distinctive shape, which focuses on buoyancy and quick turns, shows its true value in powder and tree runs. It is the best spec for advanced skiers who want to take the next step.
Modern graphics on the soles are another appealing feature of Burton's boards. The "Custom," with its symbolic design featuring the model name in street art style, and the "Branch Manager," with its monochrome photo transfer of majestic trees, are both sure to look stylish on the snowy slopes.
Top: Board〈Custom〉￥82,000＋TAX、Binding〈Cartel EST〉￥40,000＋TAX
Bottom:〈Branch Manager〉￥95,000＋TAX、Binding〈Malavita〉￥46,000＋TAX
Many people think of snowboard clothing in vivid colors and patterns. This is naturally true from the standpoint that such clothing is more eye-catching in the snow. However, recently the world's top riders have been going down the minimalist route, and solid monotones and earth colors such as beige and khaki have been catching the eye. In this context, we recommend these two styles from Burton's new lineup of clothing.
The 2L Cyclic Jacket & Pant ( and ) from the high-performance line "[ak]", which pursues ultimate comfort in extreme conditions such as Alaska, are made of GORE-TEX® material, but have a vintage look and feel like denim fabric, thanks to a unique manufacturing process only Burton can produce. The ( and ) are made of GORE-TEX® material and have a vintage look and feel. The result is a product that combines cutting-edge functionality with a high level of fashion.
The "Ramber Anorak Jacket" on the left is also very functional and beautiful, and the military-inspired sand beige color is very mature. Match it with the popular Reserve Bib Pant for a classic coloring and look.
right: Jacket〈[ak]2L Cyclic Jacket〉￥41,000〜￥46,000＋TAX、Pants〈[ak]2L Cyclic Pant〉￥36,000〜￥40,000+TAX
Left: Jacket〈Ramber Anorak Jacket〉￥28,000、Pants〈Reserve Bib Pant〉￥33,000
For example, if a beginner buys clothing first, the next thing to choose is boots. That is boots. Because of the nature of this sport, in which you "step" and "manipulate" with your feet, it is important to choose boots that fit your feet just right, rather than a board. Naturally, Burton has always focused on the development of such boots, releasing high quality items every season in terms of both function and design.
The first thing to look out for is the ( and ), which are made of ultra woven fabric and look like high-tech running shoes, but are much lighter. Yet, they are extremely stable and offer perfect heat retention. This is the future of lightweight boots. On the left is the Concord Boa®. The Boa® closure system allows for faster and more precise adjustment of the forefoot and upper boot fit by turning a "click, click, click" disc. Only Burton uses laces instead of wires for this system. This is a pair that is easy to use for beginners considering the ease of fit adjustment, as well as for intermediate to advanced skiers who face hard situations.
Right: [Almighty LTD〉￥54,000＋TAX
Left：〈Concord Boa®〉￥44,000+TAX
Snowboarding is done in cold and snowy mountains. Therefore, in addition to clothing, boots, and boards, there is an inevitable increase in the amount of gear that needs to be prepared in order to keep warm and to ensure safety. Gloves, beanies, and inner fleece are indispensable. In some cases, a helmet is also necessary to protect against injury.
Fortunately, Burton has a lineup of highly fashionable peripheral gear that is not only functional, but also brushes up your style to a cooler level, making it fun to coordinate. How will you ski the snowy mountains this winter? We hope you will select the right one for you while freely imagining how you will ski on the snowy mountains this winter.
The street-like design of the Bonded Series crew-neck fleece will come in handy on the street, the fleece hood provides excellent protection from the cold, goggles with neck warmers, GORE-TEX® gloves and "Playboy" collaboration patterned gloves, and many other items that combine functionality and modern design. The selection of goods that combine functionality and modern design will make you want to buy a variety of items. We hope you will further improve the quality of your snow life by selecting and styling items to your liking.
Fleece ￥8,600+tax, gloves ( upper )￥14,000+tax, gloves ( lower )￥15,000+tax, hood ￥5,400+tax, goggles ￥32,000+tax, helmet￥19,000+TAX, beanie￥5,400+TAX
