FEATURE | TIE UP

Translated By DeepL

Mr. West of NEAT, why do you keep covering only Forty Seven?
'47,this is America.

Mr. Nishino of NEAT,
Why do you keep covering only Forty Seven?

MLB (Major League Baseball)'s officially licensed brand "Forty-Seven ('47)" has been synonymous with baseball caps since its establishment in Boston in 1947. It landed in Japan in 2015. The brand has built a relationship with Japanese professional baseball and collaborated with N. Hollywood, and has steadily penetrated a wide range of fans. The designer appearing this time is Daishi Nishino, a genuine "forty-seven" user in the fashion world, who has been wearing only this brand for the past few years. He says that even beyond a certain level of obsession, there is a certain charm to the brand that makes him reach for it.

  • Photo_Shota Kikuchi
  • Edit_Shinri Kobayashi

PROFILE

Daishi Nishino

He runs a PR company "Nishinoya" and is also the designer of "Neat," a pants brand that strikes the heart of any clothing lover, and will launch a new brand "Dress" in the spring/summer 2020 season. . In addition, she is also active in "WEEKEND," a weekend activity with Ms. Kaneko of "Reshop" and Ms. Oshima of "Herrill.
nishinoya-pr.com

My favorite American uncle .

You have a strong image of wearing hats, but have you always been fond of hats?

Westfield:In my previous job (Brooks Brothers), I used to wear a pomade in my hair to match my tight-fitting outfit, so the only time I wore a headdress was on holidays. . I have been wearing something since about 15 years ago. However, I am particular about wearing only two choices: baseball caps or knit caps, and I don't wear hats no matter how popular they are. . I don't wear jet caps or so-called 5-panel caps, even if they are caps.

Why is that?

Westfield:If it's too shallow, it doesn't suit me. The "forty-seven" caps are just right, neither too shallow nor too deep.

As you know, this is an official brand of MLB, but do you like baseball?

Westfield:No, I prefer the NBA (laughs). When I go to the U.S., there are souvenir stores everywhere, such as airports and hotels. There, you can find "forty-seven" caps lined up in rows.

So it's not an apparel store or anything like that?

Westfield:Local caps are sold in various places, like souvenirs from the Lakers and Knicks. I think they are not fashionable, but more of a tool, like a "Haynes" T-shirt. I really like the "CLEAN UP" caps from "forty-seven" because they are not too deep and not too shallow.

. There is another model with a flat brim that is not curved.

Westfield:I prefer it bent, but it's a little difficult to find the right bend. When I buy them, they are too bent, so I bend them just right. I just have to bend it back a little bit , and then it's good.

When you are waiting at a traffic light in a car or something, you just pull the brim back with your hand.

Ms. Nishino, who is familiar with American things, how do you feel that people in the U.S. wear "forty-seven"?

Westfield:In the U.S., few people wear them out of a sense of fashion. I think it is the same as wearing the uniform of the team you are cheering for at a baseball game. I am attracted to that kind of thing. It is exactly the image of what my favorite "American uncle" wears.

INFORMATION

OSM International

Address: Niwa Building, 3-22-7 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6721-0589

Forty Seven Official Online Store

www.47brand.co.jp/

'47's social networking site has launched!

Instagram:@47japan
Facebook:'47