Outstanding impact! The thought that went into the concept model.
The "MIZUNO ENERZY" shoes were released at the same time as the "MIZUNO ENERZY," and their name, "THE MIZUNO ENERZY," had a huge impact on people's eyes and attracted a lot of attention.
THE MIZUNO ENERZY ￥25,000+TAX
Morita:Even if we develop a good material, it is meaningless unless people know about it. THE MIZUNO ENERZY" is a concept model to let many people know about "MIZUNO ENERZY" , and the design has an impact.
In terms of function, "THE MIZUNO ENERZY" is the shoe with the most "MIZUNO ENERZY" features. The fuzzy sides and bottom are "MIZUNO ENERZY". Inside the midsole is "MIZUNO ENERZY CORE".
. on the strength of our work with all kinds of tools.
How long did it take to develop the new material "MIZUNO ENERZY"?
Morita:. about two years. However, research and development is a world of accumulation, and the development of materials that combine softness and resilience has been ongoing since before that time.
Mizuno's strength lies not only in its shoes, but also in the fact that it manufactures equipment for all kinds of sports. The knowledge accumulated through the development of baseball bats, golf clubs, and other equipment that requires resilience has been utilized in the development of "MIZUNO ENERZY".
What is the process of creating a new sole material like "MIZUNO ENERZY"?
Morita:. This may sound a bit sensuous, but the development of sole materials may be similar to that of cooking. For example, when baking bread, the baking process and taste will be completely different depending on which flour is used and what kind of mixture is used, including water and salt. I believe that a satisfactory product is created through repeated trial and error, repeating such a process dozens or hundreds of times. The process of making materials for soles is similar to this.
What is important is to set a goal of what kind of shoes you want to make. For MIZUNO ENERZY, the goal was to create a material that is softer and more resilient than ever before, with the aim of improving the performance of the people who wear the shoes. As a result, I am proud to say that we have created a material of a different level.
. not only numerically, but something that can be conveyed as a physical experience.
. What were some of the challenges in the development of "MIZUNO ENERZY"?
Morita:. The difficulty was striking a balance between functionality and strength/durability. If resilience is emphasized, strength and durability are lost, and if strength and durability are emphasized, softness is lost. These are trade-offs, so to speak, and how to strike a balance between these two opposites. This was the most difficult part.
What will happen to the "MIZUNO WAVE" technology that has been Mizuno's signature to date?
Morita:MIZUNO WAVE" is and will remain Mizuno's flagship technology. By complementing the characteristics of both MIZUNO ENERZY and MIZUNO WAVE, we hope to create shoes with an even higher level of perfection.
What is the reaction from runners who have actually worn shoes equipped with "MIZUNO ENERZY"?
Morita:We have received feedback such as, "The rebound is strong when I step on it," and "I feel a bouncy feeling every time I land on the ground. We are very happy to hear such feedback. For example, in the case of "MIZUNO ENERZY CORE," we have improved the resilience by 56% and the softness by 293% compared to conventional sole materials, but we developed the sole not only based on such numerical values, but also because we wanted to create something that people who wear it can feel. .
It is difficult to convey the comfort of shoes no matter how many words you use to describe them, and it is hard to understand unless you actually experience them. Shoes equipped with "MIZUNO ENERZY" will be released one after another in the future. I hope that many people will try them on and experience their excellent resilience.
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