FEATURE

Translated By DeepL

The embrace of street and mode. Why style mixers are needed in this era.
Do you know STYLEMIXER?

An embrace of street and mode.
Why style mixers are necessary in this era.

The men's line debuted for the spring/summer 2020 season from the women's brand "STYLEMIXER," which was born in 2018. The designs, which blend the essence of American street fashion with the ageless and genderless mood of a Euromaison, have a wide range of styles that can be used for casual, mode, and traditional fashion. In this issue, we will take a look at a fashion shoot created by stylist Masaaki Ida, and discover the appeal of the "high-design, low-priced" Style Mixer brand.

  • Photo_Keita Goto (W)
  • Styling_Masaaki ida
  • Hair_Katsuyoshi Kojima (Tron)
  • Model_Takuma Amakasu (donna)
  • Edit_Shun Koda

STYLE 02 Setup x Urban Western.

Style MixerMatte nylon tailored jacket ¥8,980+TAX, ,
Matte nylon tuck pants ¥7,480+TAX(Style Mixer), knit polo shirt by 〈Daillik〉 ¥27,000+TAX (Chic), belt by 〈Feligi〉 ¥15,000+TAX (BEAMS Roppongi Hills), shoes by 〈Solovier〉 ¥63,000+TAX (Tomorrowland), hat ( Stylist's personal belongings)

Huynh Nam : This styling is dominated by the setup, but it is not straightforward.

Ida: The jacket is wide and the pants are tucked in, so it can easily be worn with a T-shirt, but I personally like to play around with it.

Huynh Nam: I like it. The polo shirt and high-necked shirt are duds, but with the white hat and boots, it's a western look.

Ida: Yes, at first I thought about wearing a western shirt instead of a polo shirt. But I wanted to create a slightly nerdy atmosphere, so I decided to go with a polo shirt.

Huynem : It's a good addiction.

Ida: I think the form of the setup is very important in this kind of style, and if it is too thin, it will look racy.

Huynem : It certainly will be.

Ida: But this is so well made that it blends in with any item. The way the shoulders fall is also natural and beautiful.

Huynem : The balance with value is also attractive.

Ida: That's really true. I was surprised when I heard the price. It's about 20,000 yen for this setup.

Huynh Nam : Yes, and yet it looks expensive.

Ida: Yes, in that respect, I felt that it would not look out of place with high brands. Frankly speaking, it is amazing!

STYLE 03 Pleated shirt x mode.

Style Mixer leather patch check shirt ¥7,500+TAX, pleated sleeve shirt ¥6,500+TAX (Style Mixer), Zieda necklace ¥12,000+TAX (Kikunobu Tokyo), Moonstar sneakers ¥5,000+TAX (Moonstar Customer Center), Raf Simons pants, Jackums bag (stylist's own). Moonstar customer center), Raf Simons pants, Jackums bag (stylist's personal effects)

Huynam: This style is a combination of a shirt from "Style Mixer" and Mr. Ida's personal "Raf Simons" pants. I felt it was a good example of combining a high-end brand with a high-end brand.

Ida: When combined with monotone colors like this, it instantly creates a mode atmosphere.

Huynem : Yes. This lavender-colored mesh bag works well there. I know that you often incorporate color into your styling.

Ida: It's pretty intuitive. However, once I have matched everything together, I adjust the subtle shades. I wasn't sure until the very end whether to match the neon green neck pouch with this coordinate.

Huynem : Pale tones like this one show the depth of the white.

Ida: That's right. This shirt is also simple at first glance, but the sleeves are interesting.

Huynem : It is pleated, isn't it?

Ida: Yes. So, if you wear a jacket over a shirt, it looks neat and clean, and it can also be taken off to play the main role, which is a stylish duality.

Huynam: What kind of clothes do you yourself feel like wearing?

Ida: Right now, I'm going traditional. As for the street, I think I've had enough of it for now.

INFORMATION

STYLEMIXER

Official Site
Instagram:@style_mixer

International Gallery BEAMS 03-3470-3948

Kikunobu Tokyo 03-6455-0535

sic 03-5464-9321

Studio Fabwork 03-6438-9575

Tomorrowland 0120-983-522

BEAMS Roppongi 03-5775-1623

Mashita Shoji 03-6412-7081

Moonstar Customer Center 0800-800-1792

Yuha 03-6659-9915