FEATURE

Translated By DeepL

The embrace of street and mode. Why style mixers are needed in this era.
Do you know STYLEMIXER?

An embrace of street and mode.
Why style mixers are necessary in this era.

The men's line debuted for the spring/summer 2020 season from the women's brand "STYLEMIXER," which was born in 2018. The designs, which blend the essence of American street fashion with the ageless and genderless mood of a Euromaison, have a wide range of styles that can be used for casual, mode, and traditional fashion. In this issue, we will take a look at a fashion shoot created by stylist Masaaki Ida, and discover the appeal of the "high-design, low-priced" Style Mixer brand.

  • Photo_Keita Goto (W)
  • Styling_Masaaki ida
  • Hair_Katsuyoshi Kojima (Tron)
  • Model_Takuma Amakasu (donna)
  • Edit_Shun Koda

STYLE 04 Stencil-collar coat x sports taste.

Style MixerSlub-back pleated long coat ¥12,800+TAX(Style Mixer), long sleeve ¥21,000+TAX, pants ¥25,000+TAX (Kikunobu Tokyo), shirt ¥35,000+TAX (Brienne Paris), shoes ¥27,500+TAX (Tomorrowland) Hat ¥8,000+TAX by Nine Tailor (Studio Fabouque)

Huynh Nam : This style is also good. It matches the atmosphere of the photo, making it more like a painting.

Ida: The stainless-steel collar coat does a great job. The fabric has a bouncy feel, so it gives a beautiful line even when you sit down.

Huynem : I wear it with a jersey setup, but it doesn't look sloppy. It is more traditional than sporty.

Ida: I often use casual clothes, but I wanted to give a sense of elegance somewhere. In that sense, I think I was able to successfully express a sense of modern sophistication and elegance. This is thanks in part to Goto-san's photography.

Huynem : The balance between beige and burgundy is also exquisite. It is rather a feminine approach, isn't it, Ida-san's styling?

Ida: I get that a lot. Maybe it's the balance of colors or something like that.

Huynh Nam : Men's clothes are superficial, or there are not many items that allow for much movement.

Ida: For women's wear, there are many dresses and skirts that look good even if they are out of shape, but not so much for men's wear.

Huynh Nam: However, Mr. Ida's work has a sense of dynamism. Like the use of color, I think the sense of matching slit pants here is delicate.

STYLE 05 Zip shirt and leather pants.

Style MixerMatte nylon zip pocket shirt ¥5,980+TAX(Style Mixer), pants by Yuha ¥36,000+TAX (Yuha), scarf by Vincenzo Miozza ¥13,800+TAX (Mashita Shoji), boots by Solovier ¥63,000+TAX (Tomorrowland)

Huynh Nam: The last styling is a complete change from the previous ones, with darker tones.

Ida: Yes, I'm wearing a [Style Mixer] shirt and leather pants to create a mode atmosphere.

Huynh Nam : Mr. Ida, do you wear all-black clothes very often?

Ida: I don't wear it very often. I think it looks easy to wear black and dark tones in a cool way, but it is surprisingly difficult. This shirt looks well tailored.

Huynh Nam : It's simple, but I like the zip on the chest.

Ida: I think it is because it is minimalist that we can play with scarves and leather pants. Yes, I think the appeal of this brand is its open-mindedness that accepts any kind of clothing.

Huynem : Maybe the small number of colors that come in black and beige, and sometimes navy or these dark greens, is also a good thing.

Ida: Yes, you can wear it simply as it is or combine it with other brands. I thought it is a brand whose goodness becomes more apparent when you try on the sleeves.

Huynh Nam : Since the prices are reasonable, you can buy two or three pieces at a time.

Ida: Yes, this [Style Mixer] is the kind of clothing you want to have in your wardrobe.

NEWS

On September 18 (Fri.), the first "Style Mixer" store in the Kansai area will open! The first new "Style Mixer" store in the Kansai area will open on Friday, September 18!
Almost a full line of men's and women's items is available.

Open: Friday, September 18
Location: STYLEMIXER LaLaport EXPOCITY
Address: 2-11F Senri Banpaku Koen, Suita City, Osaka, Japan

INFORMATION

STYLEMIXER

Official Site
Instagram:@style_mixer

International Gallery BEAMS 03-3470-3948

Kikunobu Tokyo 03-6455-0535

sic 03-5464-9321

Studio Fabwork 03-6438-9575

Tomorrowland 0120-983-522

BEAMS Roppongi 03-5775-1623

Mashita Shoji 03-6412-7081

Moonstar Customer Center 0800-800-1792

Yuha 03-6659-9915