PROFILE
. Born in 1985. After graduating from Bunka Fashion College, he worked in the apparel planning department of "M&M CUSTOM PERFORMANCE" and launched "TAGS WORKING PARTY" in 2005, and the apparel line was launched the following year. . Currently, he is not limited to fashion, but also works as a graphic designer, designing logos for restaurants and beauty salons, as well as producing printed matter and websites. He expresses his ideas from multiple perspectives by combining the visual arts and applied arts.
Only in tough times,
Art of true value.
From left, Sign Tee (Special Edition) ¥15,000+TAX, Gogh Message Tote Bag ¥8,000+TAX, The Yellow House Tee ¥13,000+TAX, Tree Roots Shirt ¥25 ¥25,000+TAX
I heard that for the new collections of "TAGS Working Party" and "Van Gogh Museum," you used white clothing as a canvas on which to print graphics.
Morioka:I am now feeling the power of art in a big way. Whether in classical paintings or contemporary graffiti, art has a mysterious healing power. . It has been a source of support for me when I have been stunned by major disasters.
However, many museums have closed due to the Corona disaster. . This collection was created with the desire to speak to people who have lost their sense of calm like myself. . For example, if someone wears this T-shirt on the train, there may be people who will be healed by seeing the back of the T-shirt. This is the idea behind the design.
You are sublimating art into fashion while sending a message to the times. The combination of modern typography and a soft color palette is fresh. Could you tell us about the source of each quote?
Morioka:For this collaboration, we have selected four paintings from the Van Gogh Museum's collection: "The Yellow House," "Root and Trunk of a Tree," "Almond Flowers in a Glass," and "Sunset over Montmartre. In addition, from Van Gogh's journal, we have selected words that match each painting. I have collaged my own message of what we can learn through the paintings and the power they can give to people.
. I see that the typography also contains a message.
Morioka:For example, in the painting "Roots and Trunks of Trees," I printed typography that means "It is not the painter's words that we should listen to, but nature's words. . It is an expression of the current situation in which I want to accept that I am no match for nature and think about what I can do to help. The painting "Almond Flowers in a Glass" is printed with the words, "Love what you love as much as you love it. . It carries a message of hope that we can immerse ourselves in our creations and hobbies even in our homes.
The painting "The Yellow House" is also impressive.
Morioka:In a way, I created this as a symbol of "TAGS Working Party". Blue is one of the brand's image colors. It is a metaphor for the fact that you first become aware of yourself through the presence of contrasting colors. I have been creating products from multiple perspectives, so I was struck by the phrase, "Without yellow and orange, there would be no blue. . I sympathized with the philosophy.
. I see, there is a story behind it. I heard that this collection is available at "Trading Museum Comme des Garcons Tokyo Midtown" and "District United Arrows".
Morioka:I am very happy to have my favorite store carry my items. I have always respected the selections of "District" and have been greatly influenced by the words of Rei Kawakubo, the designer of "Comme des Garcons," since I was a student there. . I am deeply moved to be able to develop this project at a store that I respect at this time.
