01. Playback of 40 years of history!
Where is the true value of Jack Wolfskin best demonstrated? The brand was founded in 1981 in Frankfurt, Germany, and has been attracting outdoor enthusiasts around the world for almost 40 years.
The best way to get a deeper understanding of its charms is to actually go out into the outdoors. . So, a group of HOUYHNHNM's editorial staff and other members decided to go on a camping trip for one night and two days.
Enomoto: Knit cap ￥3,800+TAX, Sweat parka ￥10,000+TAX, Jogger pants ￥9,800+TAX, Shoes ￥19,000+TAX
Yamamoto: Cap ￥5,300+TAX, shirt ￥7,900+TAX, jogger pants ￥9,800+TAX, shoes ￥18,000+TAX
Shimada: cap ￥4,000+TAX, down jacket ￥20,000+TAX, sweatshirt ￥9,000+TAX, pants ￥14,000+TAX, shoes ￥14,000
Arai: Knit cap ￥3,800+TAX, Sweat parka ￥10,000+TAX, Skirt ¥9,000+TAX, Shoes ￥18,000+TAX
Shibayama: cap ￥4,200+TAX, fleece ￥6,700+TAX, knit pants ￥14,000+TAX, shoes ￥18,000+TAX
(All by Jack Wolfskin)
. These are the members of this camping trip. From left to right: Issey Enomoto (writer), Hiroshi Yamamoto (Deputy Editor, HOUYHNHNM), Ayaka Shimada (fitness trainer), Miho Arai (artistic swimming performer and makeup artist), Hideki Shibayama (Editor, HOUYHNHNM).
Arriving at the campsite, we first unloaded the luggage that had been loaded into the car. This time, we chose "Jack Wolfskin" for our camping gear, including tents and sleeping bags, as well as clothing and shoes. Jack Wolfskin has a full lineup of apparel and footwear for the outdoors as well as for town use.
Duffle bag ￥18,900+tax (Jack Wolfskin)
Let's take another look back at the history of Jack Wolfskin. The founder of the company was a German, Ulrich Dauzin. He was an adventurer by nature and an entrepreneur who started his own outdoor goods business while still in college.
When Dowdstein went canoeing on the Yukon River in Canada, he was inspired by the howling of wolves and came up with the concept of a new outdoor brand, saying, "Just like wolf pelts, I want to make outdoor gear that is comfortable in any environment or weather. In 1982, he began using his trademark wolf's paw prints as his logo, and in 1983, the brand name "Jack Wolfskin" was born.
With his extensive outdoor experience, Dauzin developed a series of highly functional, high-quality products, such as waterproof and breathable clothing and lightweight, rugged tents, etc. Against the backdrop of the outdoor boom that began in the 1990s, Jack Wolfskin gained the support of many users, and the brand grew to become Germany's leading general outdoor brand, Jack Wolfskin has grown to become one of Germany's leading general outdoor brands.
