FEATURE

Translated By DeepL

We will be looking at Michio Hayashi , a solitary creator.
all about by H. and more

We will be looking at Michio Hayashi , a solitary creator.

Stylist Michio Hayashi . He is a talented stylist with a 10-year career, and his creative styling has been featured in many prestigious media, and his taste and aesthetic sense are well known. Mr. Hayashi has launched a fashion brand starting with the 2020 SS season. The name of the brand is " by H. ". If you think that this brand was started by a stylist, you would be mistaken. This is because Mr. Hayashi was originally a clothing designer. He has been a man of few people in the media until now, but he agreed to be interviewed for this article on the occasion of the launch of his new brand. We spoke with him about his new brand, "by H.," as well as about his sense of beauty and other topics.

. Did you find something in Mr. Hayashi?

Forest: . What do you think? To be honest, for me, it was not so much that I wanted to be a stylist, but rather that I thought Sonia Park was an interesting person and wondered what kind of scenery I would see if I followed her. So, maybe I did not want to be a stylist at all costs. So I worked there for four years as an assistant, and then I went out on my own.

HOUYHNHNM's was the first time I had the opportunity to work with you, I think, soon after you became independent.

Forest: Yes, I did, I started my own business in 2010, and 10 years later, I decided to start making clothes.

Why did you decide to make it in the first place?

Forest: . It was not a matter of logic, but rather, it just happened. For some reason, I naturally felt that I had to design. I felt that if I continued to work only as a stylist, the scope of what I could do would be limited. People around me, including my mentor, would say, "Why don't you work on clothes? I was constantly asked by people around me, including my mentor, "Why don't you do clothing?

. But as a stylist, you're doing a great job.

Forest: I am afraid . But I think it's not such a bad position to be in, if I do say so myself.

I know, right?

Forest: But a while ago, I started thinking that I needed to do something different. That eventually led me to "by H.". Stylists are passive people, and I think of it as a job in which you are asked to make a joke out of something, not a job in which you try to turn a zero into a one, but rather a job in which you try to figure out how to turn a one into a five. It is a very interesting job, and I think it requires a lot of technique. It also requires knowledge and education.

Yes. Blur (laughs).

On the garment case that wraps the clothes, the words "PART OF THE LANDSCAPE" are written in Mr. Hayashi's handwriting. He says, "Clothes are part of the landscape. This concept is at the heart of the brand.

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Forest: . But when you've been doing 1 to 5 for so long, there are moments when you wish you could do 0 to 1. . When I try designing, I think that although I use my brain a lot, I don't use that much physical energy. When I have to draw a pattern, I need a little space, a piece of paper, a cutter, an eraser, and so on. Stylists need a car to go to the leasing office, which requires a car, costs money to travel, and takes up space for clothes. . Design, on the other hand, in my case, starts with drawing a picture on my cell phone. . so I can do it while waiting at a traffic light.

. You can do it as soon as you think of it.

Forest: Yes, you can do it anywhere. . I've only been doing this for three seasons, but I think that's what makes it interesting. The hardest part is how to raise them up from there, but at the point where they go from zero to one, it's like confronting yourself. There is no one to rely on. That's what I think is so graceful.

Indeed .

Forest: With styling, for example, I have a subject, such as, "This season's Balenciaga is like this," and I can think of how to blur it out, but with design, I have to create everything myself, from the subject matter to the details.

It is a process of confronting oneself, isn't it?

Forest: Yes, it is . It's hard work. Once I get started, it is quick, but it takes a lot of time to get going. The wave motion cannon in "Space Battleship Yamato" takes a very long time to fire. It's just like that (laughs). (Laughs.) When I am accumulating the Wave Motion Gun, for example, if I am writing something on my cell phone and I receive a call from my mother or something, the charge of the Wave Motion Gun goes back to zero.

Do you always do the iPhone silhouette thing?

Forest: I do it all the time , but it also comes in waves.

. So it's like a memo.

Forest: Yes . But I don't feel like I can write anywhere, anytime. I think that is probably true of all designers.

You are a stylist and a designer, two completely different things, so it must be difficult to change modes, isn't it?

Forest: Yes, that's right. Styling work is obviously different from design and pattern work in that the part of the brain that is used is obviously different. However, I am used to working as a stylist, and I always have a starting point or an object to work from, so it may seem strange to say that it is easy, but I can just use that as a starting point. On the other hand, in design, there is no object, and there is no way to match the answers to the questions.

It's kind of scary to hear it like that.

Forest: The 0-based brain room is very hard to open. It's locked and the door is heavy, or maybe I'm not talking about the wave cannon I mentioned earlier, but I think there was a period of global self-restraint this year, and that was probably a good thing for me, on the contrary.

So you were able to focus.

Forest: Yes . It was just when I was working on the 2021SS.

What are your honest impressions of the brand now that you have it up and running?

Forest: Naturally, there are pros and cons, but if you don't do something, you don't have opinions like that, and I'm glad we did it. Also, the fact that the evaluations appear in numbers is both interesting and frightening.

. It's hard to put a number on a stylist's work, isn't it?

Forest: Yes, I do. You can't do the front page of a magazine and say that the circulation or sales increased because that page was good, can you? It doesn't seem to have a positive effect, but it doesn't.

For your information, how many models did you make for the first season of the 20SS?

Forest: There are 10 types of shirts and 5 types of pants .

You had already decided to do that?

Forest: I always wanted to make a shirt someday. I had a vague idea in my head that I wanted to make something like this, but surprisingly, I didn't feel like I had to wait and wait and wait to make it. It wasn't like I just had to make it, but it came naturally to me.

It's not like anyone is asking me to do it.

Forest: . yes. It's like, "Oh, I'm sorry, I've done something . Something like that.

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How did you feel after making clothes for a while? From my point of view .

Forest: It is difficult to evaluate what I have done, but I think I have created something simple but not so unique in the world.

. is a brand that was launched for the 2020 SS, but you haven't made any announcements, have you?

Forest: I do everything by myself, so it's hard for me to get around to it. It's not like I have a sales staff. But I think that's fine. I have been approaching my work as a stylist in the same way.

I see. Personalized clothes like this have existed for a long time, but I think it will be more interesting to see a brand that is more like me.

Forest: I wonder if that's true. But when I design, draw patterns, and make corrections on my own body, there is a part of me that gets bored somewhere along the line. When I go to exhibitions, there are actually parts of me that are a little bored (laughs). (laughs) But what I find interesting about clothes is that when people wear them and they become familiar in their daily lives, there are all kinds of discoveries that are unimaginable from the creator's point of view. Sometimes I wonder if that is a little different from art.

Indeed.

Forest: Art, of course, is linked to our daily lives, but clothing is so much more than just food and clothing, so when you wear it, it becomes a part of your life, or it intrudes more deeply into the lives of others.

. Once it leaves your hands, it belongs to you.

Forest: . yes. So, this is a cheap way of putting it, but I think it's the creator's pleasure. It's interesting to see things that I couldn't have imagined myself.