PROFILE
She has worked extensively as a hair and make-up artist for magazines, lookbooks, and catalogs. She has an established reputation for her fashion-oriented styling, ranging from a way of showing off materials to a mode of creating a look.
BAUM's world view, with careful attention to every detail.
On the right is Mr. Kikuchi, a "BAUMist," a professional staff member who is well versed in BAUM's products. Many men have started taking care of their skin because of Mr. Kikuchi.
HOUYHNHNM： I came to visit the popular " BAUM " with Mr. Akizuki, a hair and makeup artist who is an early ear.
Autumn Moon: I knew of BAUM from Instagram, but my first impression was one word: "stylish. The container design is really nice.
BAUMist: Wooden parts are made from upcycled wood from Karimoku Furniture. . We are taking advantage of the bounty of the trees in every spare inch.
Autumn Moon: It's true! Each one has a different grain and color, and is very tasteful. . good for interior decoration or as a gift.
HOUYHNHNM： Let's take a quick look at the restaurant.
Autumn Moon: What are these trees?
BAUMist: We plan to grow saplings of the wood used in the packaging in the store and plant them in the "BAUM Forest" after they grow up. . This is one of our efforts to "not only receive the blessings of trees, but also return them to nature.
Autumn Moon: Wow ... the little trees, they are kind of cute. Sustainable is a value that is cherished in fashion, but the "natural" mood of this store is really comfortable. It makes me want to take a break and forget about work (laughs).
The brand movie "Trees Give Us the Beginning of a Beautiful World" is available on the website.
BAUMist: All of our skin care products are made with more than 90% of their ingredients derived from natural sources.
Autumn Moon: In the course of my work, I have seen many products, but it is difficult to make a product that is naturally derived and effective.
BAUMist: You can try any of them and experience them for yourself .
