FEATURE

Translated By DeepL

MEN'S BEAUTY IS HIP? vol.2Skincare and sustainable BAUM with Mr. Akizuki, hair & make-up artist.
MONTHLY JOURNAL DEC.2020

MEN'S BEAUTY IS HIP? VOL.2
Skin care and sustainable BAUM with hair & make-up artist Akizuki.

For the man who has been talking about men's beauty but has fallen behind the curve without realizing it. Or for men who are at a loss as to where to start. Join hair and makeup artist Akizuki as she unravels the full story of the gender-neutral cosmetic brand "Baum," which debuted this June. BAUM" is packed with a pleasant forest fragrance, functional beauty design, and a sustainable philosophy of "living in harmony with trees. With a brand that is sure to catch the fashion lover's finger, men's beauty can be sustainable from today!

  • Photo_Naoto Date
  • Text_Takako Nagai
  • Edit_Yuri Sudo

HOUYHNHNM: I know there are dry boys who want not only moisturized like Mr. Akizuki, but also dry boys who want even milky lotion...BAUMist, what should I do if I want more moistness?

BAUMist: The "Moisturizing Emulsion" emulsion, introduced in the previous three steps, is the best choice. It is the lightest of the moisturizers.

Autumn Moon: Are there other types?

BAUMist: For those seeking more moisture, there are creams and oils.

HOUYHNHNM: I know you have two products, "Moisturizing Oil" and "Moisturizing Cream." I would like to try them.

Moisturizing Oil 60mL, body ¥8,000, refill ¥7,000

Moisturizing Cream 40g, body ¥8,000, refill ¥7,000

Autumn Moon: That's two layers of oil.

BAUMist: It is a two-layer type of oil and essence. The essence softens and relaxes the skin.

Autumn Moon: It feels fresh and comfortable to use. Many oils are sticky, but this may have changed my impression. Can I try the cream too?

BAUMist: Many people think that oils and creams are heavy. Of course, both moisturize well, but they also blend well with the skin.

Autumn Moon: The cream is very smooth! It feels like it becomes one with the skin...it plumps it up. I said earlier that it was monogamous, but now I feel like I should use it in three steps (laughs).

BAUMist: For beauty lovers, though, I would highly recommend the 3-step process. It is enough to start with a lotion first (laughs). We can also give you a sample so you can try the other items at home.

Autumn Moon: Glad to hear it! Thank you so much and I hope you have a great day!

Autumn Moon: And I've tried a lot of things, but doesn't it smell really nice? It's not too assertive, it's kind of calming.

BAUMist: It gives you a refreshing feeling as if you are taking a forest bath. It is perfumed with natural trees and other fragrances.

Autumn Moon: I don't think anyone dislikes this. I pay special attention to the fragrance of basic cosmetics for work, and avoid anything that is too glamorous or has a strong smell.

Aromatic Room Spray 1, 2, 3
Body ¥100mL ¥5,000, Refill 80mL Body ¥3,200

INFORMATION

BAUM Shin-Marunouchi Building

Address: Shin-Marunouchi Building 3F, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Phone number: 03-3201-6110

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