Why Hiroshi Fujiwara loves Dyson lighting.

dyson CSYS

Why Hiroshi Fujiwara loves Dyson lighting.

Dyson is a British home appliance manufacturer famous for its powerful cyclone vacuum cleaners and bladeless fans. Did you know that Dyson also makes lighting? We asked Hiroshi Fujiwara, who was one of the first to recognize the high design and functionality of these products and uses them in his home, about their appeal.

  • Photo_Kengo Shimizu
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto
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It is important that they properly illuminate the area you want to illuminate.

-How did Mr. Fujiwara come to know about Dyson lighting?

Fujiwara:I had been looking for a good looking light to put in my living room for a long time and happened to see it online or in a magazine or something. I thought it looked good and ordered it right away.

Hiroshi Fujiwara
Born in 1964 in Ise City, Mie Prefecture. Music producer. He is active in a variety of fields including fashion, art, design, and music. Shown at the far left is the Dyson "CSYS 4000K" task light.

-How do you feel about it?

Fujiwara:It's very good. The light intensity can be adjusted with a touch sensor, and the height and length of the arm can be freely moved. It is convenient and comfortable to use.

The first one I bought was a floor light. I put it behind the sofa in the living room and use it as a reading light. Most floor lights are placed in a corner of a room and used as indirect lighting, but the Dyson one illuminates from above when you sit on the sofa, so it is suitable for reading books and magazines. I have been looking for something like that for a long time.

As for the color of the light, the floor light is a bulb color, but this desk light is white. Personally, I prefer the white light.

-What does Mr. Fujiwara look for in lighting?

Fujiwara:The most important thing is that the light should illuminate the desired area. And if the design is good, even better. In this respect, I really like Dyson lighting, both in terms of function and design.

-Dyson lighting includes desk lights and floor lights, as well as hanging types that illuminate tables and desks from above.

Fujiwara:I don't work at a desk, either at home or in the office, so I guess I'm not a good fit. I usually work on the couch. Or I lie on my bed (laughs). Anyway, it is good that there are so many choices. I hope there will be more variations in the future, such as larger types and brighter light.

-What is your taste in interior design in general these days?

Fujiwara:I don't like things that are overly designed or too modern, and I like things that are simple. I like simple things. That hasn't changed in the past.

Dyson has changed the course of home appliance design.

-Dyson is famous for its cyclone vacuum cleaners and bladeless fans.

Fujiwara:Dyson vacuum cleaners have a strong image. I personally ordered a Dyson vacuum cleaner from the UK more than 15 years ago, before the company officially arrived in Japan. The design is unique and the functions are excellent.

I also use the hair dryer that was released last year. It is very useful because the wind is powerful and my hair dries quickly.

-What kind of image do you have of Dyson?

Fujiwara:In the past, there was no need for design in home appliances, and there were very few home appliances with good design. But after Dyson came on the scene, well-designed home appliances began to appear one after another. In that sense, I think Dyson is a manufacturer that has greatly changed the trend of home appliance design.

That is why, from the consumer's point of view, it is not strange to see such a well-designed lighting product from "Dyson," but I feel that it will have a great impact on the market.

Dyson's "CSYS" task light, with its "heat pipe technology" that effectively cools the LEDs, has a long life of up to 144,000 hours.

In addition to the "3 Axis Glide Motion" that can be freely adjusted in parallel, perpendicular, or 360° rotation, it also features a "touch-sensitive continuous dimming function" that provides optimal brightness for any situation.

Three colors are available: "Black/Silver," "Black/Black," and "White/Silver. Color temperature can be selected from two types: "2700K (light bulb color)" for relaxing space and "4000K (white color)" suitable for office work. 64,000 yen each (excluding tax)

This is a floor type. The color temperature is "2700K (light bulb color). Each ¥101,000 (excluding tax)

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