FEATURE

Translated By DeepL

MEN'S BEAUTY IS HIP? vol.3Five steps for me, a beginner, to start beauty.
MONTHLY JOURNAL DEC.2020

MEN'S BEAUTY IS HIP? VOL.3
Five steps for me, a beginner, to get started in beauty.

. ☑I also learned about the joys of beauty from real beauty guys. . ☑I also heard the appeal of skin care from a professional's point of view. . I'm interested in it, but I'm not ready to take the next step to actually take care of myself.... . Here are five steps that will lead HOUYHNHNM's readers to the gateway to beauty care. Once you start, your body and mind will be refreshed! Let's put them into practice at the start of the new year.

  • Photo_Ura Masashi
  • Text_Hisatomo Chikaraishi
  • Edit_Yuri Sudo
  • Special Thanks_Daiki Yamazaki

No. 1, mastering the gear.

Boys are quick to want to be formal. But that's okay. Beauty is an accumulation of daily activities, so it is definitely better to have something that makes you feel good when you use it. The five pieces of gear that Huynem fell in love with were "cool to use" and "look good in the room. HOUYHNHNM's picked up five pieces of gear that he fell in love with.

Panasonic electric shavers
The clean white and gray color scheme and sophisticated visuals that evoke a sense of the near future . . but its functions are excellent and revolutionary. The high-speed linear motor delivers approximately 13,000 strokes per minute, effortlessly cutting even the hardest of beards. Furthermore, the manufacturer's unique "electro-osmotic flow" is employed, and when the ion plates that line the outer blade touch the skin, the moisturizing ingredients of the lotion are fully absorbed into the horny layer of the skin. Shaving while moisturizing" is a new habit that kills two birds with one stone.
Skin care shaver Ramdash ES-MT21 Open price

ReFa facial roller
. when you are watching TV, on line, or just hanging out. These everyday moments are your chance to look cool! Simply roll the rollers on the streamlined, luxurious body that fits comfortably in your hand along the face line and décolleté (collarbone). The Esthetician's movements are replicated to stimulate blood flow and lymphatic circulation. Also, the solar panel at the top captures light and generates "microcurrent," which is similar to the bio-current that flows in the human body. This little one leads to firmer and more radiant skin.
Refa Carat Ray Face ¥22,500

SHARP dryer
The all-black stylish design and attachments that can be attached or detached depending on the application have a mechanical feel that boys like. When you are in a hurry, you tend to dry your hair roughly, but by changing the quality of the airflow that dries your hair, you can achieve beautiful results even in a short time. The unique "plasmacluster" containing positive and negative ions gives moisture and suppleness to the hair, furthermore, it makes it easier to fix the sleeping habit and improves the hair and scalp environment. After drying your hair, you can massage your scalp with the attached "Kakusa" to control dandruff and itchiness while balancing the sebum.
Plasmacluster scalp esthetic dryer IB-JX9K Open price

Philips Toothbrush
The clean, white body of the product makes a very good impression. It blends in nicely with a washstand and helps to create a comfortable space. Despite its slender appearance, it is very effective for brushing. The high-speed vibration of 31,000 times per minute taps, lifts, and removes plaque. At the same time, it generates a sonic stream of saliva in the mouth to clean every corner of the mouth without stressing the teeth and gums! Furthermore, the playful experience of using the device, which can be recharged by simply standing it on a glass, or checking for polish residue with a dedicated app, is sure to tickle the boys' fancy!
Sonicare Diamond Clean Smart HX9934/05 Open price

YA-MAN Pore Care Steamer
Vase? An objet d'art? A cute, chunky one , covered in chic jet black. . It fits beautifully as an interior decoration even if it is on a desk or shelf. . In fact, it is a steamer for clear skin. The two jets emit dense steam that raises the skin temperature to about 40 degrees Celsius. While moisturizing, the steam opens pores and makes it easier to remove dead skin cells and dirt. It also improves the penetration of lotion. Four modes are available according to the purpose of care, such as pores and skin type. You will feel refreshed and addicted after the treatment.
Bright Clean IS-98 ¥34,800

No. 2, boys alone, go to the store.

For some people , it may be difficult to go to the store to buy cosmetics. Now that I can buy online, is that a problem? No, no, I still want to try items, compare them, and hear from an expert! If you want to take your time to select quality cosmetics, go to "Beeple by Cosme Kitchen Sangen-Jaya" where you can talk with the staff about natural cosmetics! If you want to try out many cosmetics while checking out what's on sale, we recommend "at Cosme Tokyo," which is filled with the excitement of a theme park.

Find your own beauty at "Beeple by Cosme Kitchen Sangenjaya".

Sangenjaya, Tokyo, is a town where highly sensitive men gather, with many atmospheric restaurants and popular vintage clothing stores. A three-minute walk from the station, we discovered a cosmetic oasis for men. It is called "Beeple by Cosme Kitchen Sangen-Jaya. It offers a wide selection of natural and organic products from all over the world, and items to care for the body and mind.

In addition, the store boasts a rich lineup of 1,200 items, including delicious and healthy food such as curry and tea, as well as gemstones for regulating one's energy, making shopping a treasure hunt. The spacious and open space makes it easy to enter, even for first-timers. It is fun to come alone or with your girlfriend or friends (we recommend buying a gift for your partner here!). .

, as well as many other contents that users can enjoy from the comfort of their own homes, such as hands-on schools with invited experts and live streaming.

Toothpaste from Ecostore, a New Zealand brand that uses only plant- and mineral-derived ingredients, including abrasives and cleaning agents. It is free of fluoride, rosapenes, SLS, synthetic colors, synthetic flavors, and artificial sweeteners, making it gentle on the body. Refreshing peppermint flavor.

(center left) Tooth Paste 100g ¥580, (center middle) Tooth Paste 100g ¥580, (center right) Tooth Paste 100g ¥580,

Facial cleanser from a.o.e organiccosmetics, a Japan-made and organic skincare brand that cares for dry and sensitive skin (Beeple by Cosme Kitchen limited package). The skin tone can be improved by continuously applying a "foam pack" that is left on for 5 minutes after washing the face.

(left) Boost Facial Wash - Acne/Oily ¥2,255, (middle) Boost Facial Wash - Dry ¥2,255, (right) Boost Facial Wash - Anti-aging ¥2,446

Beeple by Cosme Kitchen Sangenjaya

Address: 1F, 1-33-15 Sangenjaya, Setagaya-ku, Tokyo
Phone number: 03-6450-7341
Business hours: 11:00 - 20:00
www.biople.jp/

Tools, knowledge, and beauty . You can get them at "@cosme TOKYO" in Harajuku.

The first beauty store born in Harajuku, Tokyo, a center of culture, is "@cosme TOKYO". It is the first street-level store of "@cosme," Japan's largest comprehensive cosmetics and beauty website, and its three floors and total floor space of 1,300 m2 make it fun just to walk around the store! The store offers approximately 20,000 items from about 600 brands, including products popular on "@cosme. On each floor, there is a section that ranks the best-selling products, as well as beauty equipment and testers to try out. It's sure to be a lot of fun when you come with your girlfriend.

@cosme TOKYO

Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo
Business hours: 10:00 - 21:00 (open every day)
Open from 11:00 a.m. during the period of prevention of new coronavirus infection
www.cosme.net/flagship/

No. 3 , Check out the trendy brands.

. I'll say it again because it's important. If I'm going to continue to use something every day, I want something that makes me feel good when I use it! Just like fashion, I'm interested in new brands, and I'm also eager to dig out the best products that fit my body. Then why not start with cosmetics for skin care, the base of your appearance?

With MAGNIFIQUE, you will be healthy inside and out.
This September, KOSE COSMEPORT debuted "Magnifique. Based on the concept of "beauty by circulation," this product not only cleanses the outer skin, but also regulates the skin's natural metabolism and circulation to nurture clear skin. The products are luxuriously formulated with naturally derived beauty ingredients, and the natural fragrance promotes relaxation. The modern, clear-looking container is also a point of interest.
(Left) Cleansing foam 130g ¥1,200
(middle left) Moisturizing Lotion 200ml ¥1,800
(middle right) Moisturizer 150ml ¥1,800
(Right) Moisturizing gel 230ml ¥2,500

【 Basic Skin Care Methods]
(1) Take 2-3 cm of facial cleanser in the palm of your hand and lather well with water or lukewarm water. . Gently wash the skin to remove sebum and dead skin cells.
(2) Apply a moderate amount of lotion to a cotton pad or palm and soak the skin with gentle tapping to replenish moisture.
(3) Take a small amount of milky lotion on the palm of your hand and apply it to the skin. By creating a film, it prevents moisture from evaporating.

BOTCHAN" for the modern man who wants to attract .
Aimed at today's "boys" who are free, sensitive, and individualistic, the product is made from natural plant-derived ingredients, and is paraben-free, alcohol-free, and color-free, with a focus on quality that will satisfy even the most conscious of people. While providing the refreshing feeling that boys like, it is also well moisturized. It has a unique texture that is firm but not sticky. The eye-catching packaging with charming drawings is sure to lift your spirits in the morning.
(Clockwise from left)
Skin Perfector Matte (Men's Skin Correcting Cream) 20g ¥2,300
Gentle Cleanser (Face Wash) 125g ¥1,900
Cologne stick (perfume paste) 24g ¥2,300
Forest Toner (Lotion) 150ml ¥2,000
Matte Honey Lip Balm 10g ¥1,300

SENSE.ONLY MINERALS" , a gentleman's cleanliness.
Only Mineral, a cosmetic brand that uses minerals suited to Japanese skin, has launched a new men's beauty line. The power of minerals gently moisturizes the skin and naturally covers dullness and shine. It can take care of sensitive skin problems specific to men, such as excessive sebum, dryness, and shaving, so you can get a clean look without being disgusting. The product is free of ingredients that may be harmful to the skin and can be removed with soap or a facial cleanser after use. The stylish blue design makes it easy to use on the go!
(L) SENSE.ONLY MINERALS Color Moisturizer 20g ¥3,500
(R) SENSE.ONLY MINERALS Oil Control Powder 5g ¥3,800
*On sale on 1/16, available for pre-sale at Cosme Kitchen nationwide.

No. 4 , share with your partner.

However, boys who are just starting out in beauty may still be unsure of what to buy. In such cases, ask your girlfriend for help! Nowadays, unisex cosmetics are increasing, so you can ask your girlfriend for her recommendations and use them, and it is easier to try new brands if you buy for both of you and not just for yourself. Furthermore, if you wear the same fragrance, your feelings of love and bond will be stronger.

BALDOL Lotion

BALDOL is a beauty care brand that considers men's "attractiveness" from a woman's point of view. The brand aims to create products that can be used by men without any difficulty, and we especially recommend their lotion. It is also an anti-spotting lotion for those who do not have a habit of UV protection, and a single lotion can complete their skincare routine. In addition, it contains natural essential oil of citrus fruits, which is ideal for busy businessmen to refresh themselves for a short time and also to wear a fresh scent.

BALDOL LOTION 100ml¥3,000+TAX

Eau de Parfum by PARLE MOI DE PARFUM

Maison Fragrances was established in 2016 in the Marais, Paris, by Michel Almerac, a world-renowned perfumer who has created many popular fragrances, and his family. The modern fragrances, named after memories and images, can be enjoyed freely by all genders and ages, as the brand name suggests, "Let's talk about the charm of fragrance.

Cedarwood Pecker" is for lovers of woody notes, "Woody Perfect" blends coffee, vetiver, and leather to make you feel like a rock idol, and "Tomboy Neroli" is for carefree hairstyles, white T's, faded jeans, and sneakers . It evokes the image of a boyish girl or an angelic boy.

(From left to right)
Cedar Woodpecker Eau de Parfum 100ml ¥25,300
Woody Perfect Eau de Parfum 100ml ¥25,300
Tomboy Neroli Eau de Parfum 100ml ¥25,300

S I X Facial Cleansing Foam

SIX" is a new skincare brand based on the theme of "no-gender cosmetics" that does not care about gender, age, or skin type. Since it is not restricted to "for men/women" or "for -skin types," it will bring out the individuality of each customer.

The key points of the facial cleansing foam are three kinds of plant-derived amino acid-based surfactants and "carbohydrate," a sugar-derived beauty ingredient. It has cleared the three problems that have been common with conventional facial cleansers: over-washing, slippery feeling after washing, and foaming.

Wash Face Wash Foam 155ml ¥3,900

No. 5, Learn from YouTubers .

At this point, if you are interested in beauty, you may want to get serious about improving yourself! The quickest way to get basic knowledge and the latest information is to ask a sempai in the field. Speaking of beauty experts around you... Yes, YouTubers! This time, we will introduce you to the channels of Eito Miyanaga and Kazunosuke, who deliver informative content on the theme of beauty. Watch and study their channels in between commuting to and from work or before going to bed. (Don't stay up late because it's not good for your skin~)

PROFILE

film released direct-to-video
(Number of channel subscribers: 116,000)

After working at a famous hair salon in Tokyo, she is now a freelance hair stylist. While working 4 days a week in a private shared salon, she also provides information on her own channel.

The videos cover a wide range of topics, from the ABCs of men's beauty to fashion, hair care, and personal grooming. Rather than introducing high-level items that are out of reach, they carefully teach items and methods that are familiar to beginners from a beginner's perspective. The videos are not just about captivating with tension and subtitles, but rather practical and honest opinions, so the channel is best for those who want to start something but don't know what to do! It is a channel for those who "want to start something but don't know what to do!

Recommended Video (1)
Skincare on days you want to skip 【 When you are sleepy]

Recommended Video (2)
【 Super Basics] 10 men's grooming

PROFILE

construction worker employed by a construction company, etc. to help with the construction of shrines and gates
(Number of channel subscribers: 112,000)

Several years ago, her blog explaining beauty through chemistry became a hot topic, and she is now active as a beauty chemist. While managing a website, writing, and lecturing at seminars, she also supports corporate product development as a consultant, and is both a teacher and a creator of beauty at the same time. She is the author of "The Beauty Skin Book for Adult Women" (Wani Books), her latest book "Dictionary of Beauty Skin Ingredients" (Shufu no Tomo Co., Ltd.), and nine other books.

Off-Skin Care" is a beauty regimen advocated by Kazunosuke. He recommends not overdoing it. As a former teacher, he has a reputation for his sincere and easy-to-understand explanations. It is also known for its honest and easy-to-understand explanations. This is the channel to watch for those who are skeptical about beauty, saying, "I don't really know what works!

Recommended Video (1)
Don't buy that cosmetic! 【 violation ad for cosmetics]
Certain cases are explained!
<消費者が賢くなれば、業界が変わります。>

Recommended Video (2)
Should I wash my face with foam in the morning? →No, "lukewarm water only" is sufficient!
【 I will show you my morning face wash & skin care routine.

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