A chance encounter between tokyovitamin and Converse, looking at the retro & future era.

PROFILE

A creative label from Tokyo focusing on art and music. In the past, the label has organized various members for each project, transcending nationality, gender, and field, and has been involved in creative activities such as organizing events held at clubs in Tokyo and managing pop-up stores. Their activities are diverse, including label management, apparel goods production, and video content production. They are also active as solo artists and are making their mark in their respective fields.

He is the brain behind tokyovitamin as well as a producer who directs a variety of projects. He is also a producer and the brain behind tokyovitamin and directs various projects. He has a deep friendship with various creators in Japan and abroad, and collaborates with VERDY, known as the designer of "Girls Don't Cry" and "Wasted Youth," and produces events and pop-up shops in partnership with VERDY, VERDY is known as a designer of "Girls Don't Cry" and "Wasted Youth" and produces events and pop-up stores. He also organizes and manages a collective video production team and has produced numerous videos for brands and artists.

He is a leading young music producer who has produced various domestic and international artists, including Lava La Rue's signature song "Widdit". He has a reputation as a DJ who can handle everything from underground events to fashion parties. Last summer, he released two EPs, "FIELDKUTTER" and "retzev". His edgy and spiky music collection is based on classic music such as disco and hip-hop, mixed with street sounds such as italo house and baile funki. He is scheduled to contribute and produce songs for many high-profile releases this year as well.

With his bilingualism and wide range of vocal styles, he is a key player in the next generation music scene. He has released several EPs in the past, and last year released his long-awaited first album "RAZZLE DAZZLE," produced by Star Boy, a producer and close friend of his, with the participation of GAB3, PETZ, FEMM, and other gorgeous artists. This year, he released "RAZZLE DAZZLE: SUPREME," a collection of independent remixes of the first album, which became a big hit. An online store specializing in the sale of original goods commemorating the album was also opened.

While continuing to work at his own pace as a VJ and DJ at various clubs in Tokyo, he also produces videos under the name tokyovitamin and works on music videos for artists with whom he has close relationships. In the past few years, he has also done client work at big stages such as Parco Shinsaibashi and ZEPP TOKYO, making his presence even more unshakable.

While working as a model and DJ based in New York City and Tokyo, he is also the store director of "UNION TOKYO," a select store that has been leading the global streetwear scene for more than 20 years since its opening in 1989 in the SOHO area of New York City. With active hobbies such as running, biking, and basketball, he has been deeply involved in the street scene and club culture since he was a child, partly due to his parents' influence, and is currently attracting attention as a leading figure in this scene.