FEATURE | TIE UP

Translated By DeepL

A chance encounter between tokyovitamin and Converse, looking at the retro & future era.
tokyovitamin meets CONVERSE

A chance encounter between tokyovitamin and Converse, looking at the retro & future era.

This season, "CONVERSE" presented a collection based on the theme of "Retro & Future. How will this collection, which incorporates retro and new age moods, resonate with the young people known as "Generation Z"? HOUYHNHNM's" asked the creators and artists of tokyovitamin, a music label and brand that has been gaining more and more momentum in recent years, to do their own styling and tell a photo story. We will also delve into the full scope of their activities, and unravel the appeal of "Converse" through the words of each of them.

  • Photo_Cho Ongo
  • Text_Yuho Nomura
  • Coordinate_udai
  • Edit_Yosuke Ishii

I asked tokyovitamin , about converse and his recent activities.

First of all, how do you feel now that you have finished filming this time?

VICK:It was good that we had a lot of communication before the shoot and were able to do a routine shoot in the studio and atelier space where we usually work.

DISK:It was a relief to see everyone's face at the same time for the first time in a long time during the period of self-restraint.

DUKE OF HARAJUKU:I had fun shooting with my friends and the atmosphere on site was great, so I was able to relax and enjoy the shoot. . I have some regrets that I could have done a little more with my styling, but I am satisfied with it.

KENCHAN:I wanted to have a proper talk with CHO, the photographer who was in charge of this shoot, so it was nice to meet him. I wasn't used to doing fashion shoots, but I hope you got a sense of us as we usually are.

LONO3:It was not a fashion shoot, but rather a slice of our everyday playtime, so I think we were able to take on the challenge in a natural way. I had plans after the shoot, so things got a little hectic at the end, but it was fun.

What kind of mood or occasion would you like to wear the sneakers you wore this time?

VICK:I would like to wear them when I DJ.

DISK:The coloring was fresh, so I want to enjoy it well on a sunny spring day, and then wear it hard and wear it out until the color fades.

DUKE OF HARAJUKU:I want a motorcycle now and am considering buying one , but if I buy one, I want to wear them while riding.

KENCHAN:I want to wear my white sneakers as hard as I dare, and I want to wear them dirty.

LONO3:I think the city looks best at night in terms of design.

Do you have any particular points of interest when choosing sneakers?

VICK:Simple design is the best.

DISK:I usually buy more of the standard models for me, but lately I've been interested in sneakers that have unusual elements among them!

DUKE OF HARAJUKU:. whether the color and design vibe of the sneaker matches my mood that day .

KENCHAN:I'm not that bright on sneakers, so I make my decision based on whether the design is something I can love on first impression. In short, I have a gut feeling.

LONO3:How much time has passed and whether I would still want to wear them. I'm attracted to timeless designs.

Please tell us about your recent activities.

VICK:I work as a producer to manage productions for music, fashion, art, video and other creative activities.

DISK:He plays as a DJ at various clubs and produces music with local and international artists.

DUKE OF HARAJUKU:Producing and creative direction while making your own music .

KENCHAN:I am making a variety of videos. In this season of the year, if you see my name on a flyer as a VJ for an event, please visit the event and see what I can do.

LONO3:In addition to being a store director, he is also a DJ and model.

What do you do during your time in Corona?

VICK:Stay home and STAY HOME, right?

DISK:. I spend most of my time in the studio making music or doing research. Also, recently I have been going to the sauna more and more.

DUKE OF HARAJUKU:. whether it's playing games at home, studying virtual currency technology, or designing graphics for my own brand of clothing.

KENCHAN:I have always been more of a hermit, so my life is the same as it was before Corona, except I don't take public transportation as much anymore. . I am also a little addicted to saunas and plants.

LONO3:Running, listening to and making sounds, and doing my normal work. It's a repetitive process.

. Do you have any goals or challenges for this year?

VICK:Personally, I would like to get my driver's license and as tokyovitamin, I would like to continue to work on various projects as well as a brand in the future.

DISK:It is a time when many of our pre-planned goals do not go well, so I hope we can enjoy it while focusing on what is in front of us.

DUKE OF HARAJUKU:. put out a new album sometime in the spring . . shoot music videos for all the songs I have produced so far. . make a game to promote the album. I would like to make my clothing brand more known. . I would also like to do some live game playing and youtuber-type activities.

KENCHAN:I often meet and communicate with many people on site and in my everyday playground, and I would like to carefully realize each content or event that I plan in such situations.

LONO3:. is to create sound.

Finally, what does tokyo vitamin mean to you?

VICK:. An entity that expands its area from Tokyo to Asia and the world.

DISK:Family.

DUKE OF HARAJUKU:. the same is true of the family.

KENCHAN:A spiritual stronghold.

LONO3:A community that transmits the latest music from Tokyo to the world.

INFORMATION

Converse Information Center

Phone: 0120-819-217
converse.co.jp