FEATURE | TIE UP

Translated By DeepL

France and the environment as expressed by Aigle and RIN at Ross Flower.
POSITIVE IMPACT by AIGLE.

France and the environment as expressed by Aigle and RIN at Ross Flower.

Environmental issues have long been a concern. If global warming continues at this rate, sea levels will rise, species will perish, and, although it may sound a bit exaggerated, it will become difficult to live on the earth. The reason why we see and hear the word "sustainable" so often nowadays is because we are beginning to gather such data. AEGLE has changed its policy to be more environmentally conscious. We have always advocated coexistence with nature, but we are now taking it one step further. The start of this effort was with RIN, a well-known Ross Flower company.

PROFILE

Haruka Kawashima
RIN Representative

Spent her childhood in the great outdoors and taught herself to make dried flowers. Shocked by the amount of discarded flowers, she started her career as a floral cyclist. After studying flowers in Paris, she launched RIN Co., Ltd. with the philosophy of "reducing flower loss and making life with flowers a culture," and runs a branding business and community management using loss flowers from her studio in a renovated old private house in Daikanyama.
lossflower.com
INSTAGRAM:@rin_flower_official

For each item produced, one tree will be planted in France.

In April, Aigle announced a new collaboration with FAGUO, a company that proactively takes action on climate change and creates products that can be worn both in the city and outdoors. The products are made from recycled materials as much as possible to contribute to the reduction of carbon dioxide emissions, and for every item produced, a tree is planted in France, a carbon-neutral story. As a result, 13,137 trees have already been planted in the forests of Saint-Laurent and Ferté-Ambault in the Loire Valley region for this collaborative collection.

Aigle's "Aigle" is committed to proposing eco-friendly lifestyles while eliminating unreasonableness, endurance, and compromise.

A decade ago, there was no connection between being fashionable and protecting the environment, but not anymore. It is now possible to choose items with sophisticated designs and satisfy one's desire for fashion while contributing to environmental protection without even thinking about it. The items produced in collaboration with "Faguo" are a good example of this.

The "Ross Flower" was destined to be associated with such an "Eagle".

INFORMATION

AIGLE Harajuku

Address: 6-17-15 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6450-5240
Hours: 11:00 - 20:00
Official Site
www.aigle.co.jp/campaign/harajuku

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