
KREVA
Hip-hop artist, singer-songwriter, and music producer.
A classic pair, not in a high-tech sense.
KREVA-san, I have the impression that you wear "Pump Fury" on a regular basis. When did you start wearing them?
I traced them back to when I used to wear them as a costume. The first time I wore them was maybe 15 years ago. I wore them at a summer festival and received them as they were, so I started using them on a regular basis.

KREVA's favorite "Pump Fury" products.

A pair made for the "10th Anniversary Year KREVA Live House Tour 2014 "K10"". The name is embroidered on the heel.
KREVA: You also made the original color "Pump Fury" for the stage, didn't you?
On the occasion of the 10th anniversary of my solo debut, I produced a line of goods featuring the colors that had been my theme colors up to that point. I made them from fabric and used them as stage costumes, but I was talking with my stylist about shoes that would go with them, and we came up with these "Pump Fury" shoes. Even looking at them now, I think they are a good design as an object.
What do you think of the first color of the sneakers you are wearing today, known as "Citron"? This sneaker symbolizes the high-tech sneaker movement that continues to this day.
Once again, this design is amazing, isn't it? It's not just a sense of omission, but it is omission (laughs). I can feel even now that you were trying to do something different. At first, I think I wore them with shorts and styling that showed my bare feet, but at the time there were a lot of flashy costumes, so I couldn't help but feel that normal shoes would lose out to the outfits.
That said, high-cut shoes are not suitable for summer and are difficult to stage. On the other hand, "Pump Fury" is easy to move in and out of. I think that's what appealed to me. As I learned more about various things, I realized how great they were, and now they feel more like a classic than a high-tech shoe to me.

Do you still have the impression that "Pump Fury" is "Citron"?
Yes, there are. I once bought a pair of "Pump Fury" shoes in the same color scheme, but in a different color quantity and a different shape, thinking, "Here it is. But the coloring was still exquisitely different, so I thought, "Something is a little different...". I had a strong feeling that it was a different product, even though it used the same colors.
Flags have the same coloring, but they give different impressions depending on their placement, don't they? In the same way, I realized that this color distribution was important. Also, the silhouette of that model is sharp. At the time I bought the sneakers, I thought that was a good thing, but I realized that the thickness and roundness of the sneaker were also important. I think that's what gives them a classic look.
Do you have a particular style of shoes you like to wear?
In terms of the particulars of these shoes, I'm a non-pumping person. If I have to pump, it's only when I have to run, like when I have to get a fast pass. (Laughs). Recently, I often wear thicker pants, so the volume without pumping is just right for me. Sometimes I want to pump, but I end up pulling it out.

Reebok] "INSTAPUMP FURY OG" sneakers ¥19,800, socks ¥1,859 (all at Reebok adidas Customer Service / 0570-033-033), [Yohji Yamamoto Pour Homme] long shirt ¥68,200, cut and sew inside ¥19,800, pants ¥70,400 (all at Yohji Yamamoto Press Room / 03-5463-1500), sunglasses ¥13,200 (YTS AMUSE / 03-6455-1281)
KREVA: So, as an extension of your footwear, please tell us about your current sense of fashion.
I have been dressed like a ninja for the past few years. I've been dressed like a ninja for the past several years, and today is no exception. Incidentally, I heard that real ninjas did not wear black. They wore navy blue or brown because they had to fit in with the people on the street.
I didn't know that! (laughs). How did you come to use black as the base color?
For a while, our costumes were all colorful. I wore fluorescent yellow all over, fringed clothes like Presley, and sometimes I looked like a walking shrine (laughs). (Laughs.) So maybe it was a reaction to that.
At the same time, I started wearing COMME des GARÇONS Homme Princes, and I think that's when I started to go all black. That's why I like to wear colorful sneakers on my feet. Of course, there are many times when I choose monotone.

I see that your "Instapump Fury Boost" is monotone.
Yes, I saw it on the Internet and thought it was this one that came when it came out, and I said, "Get it any way you can" (laughs). What about this rubber band at first? I thought, "It's novel. I thought, "Wow, they are very fresh. I was happy when I first put them on.
KREVA: Recently, I think many people have changed their fashion style because they don't go out as often.
I knew I was less likely to buy clothes, no matter how much I was into the brand I was into. I didn't pick up anything that was out of my consciousness, perhaps because I didn't need to, which was unusual for me.
There is not such a big change, but if I had to say, I would say that I have started wearing clothes with a larger size feel. I have a sense that I am getting back to the size I was when I was 19 or early 20 years old. I never used to wear anything that tight, but I guess I am keeping up with the times, and I feel like I am wearing a larger size.
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