FEATURE | TIE UP

Translated By DeepL

Small Imagination to Beat Big Principles. Melvita and ComEye's thoughts on the SDGs.
CARE GLOBE THROUGH COSMETICS

Small Imagination to Beat Big Principles. Melvita and ComEye's thoughts on the SDGs.

Without imagining people in distant countries and those who will live in the future, the SDGs may remain a personal matter. The French cosmetics brand "Melvita" has focused on sustainability from the beginning to the end of its products. . but its voice and influence are still small. We will discuss the future of the earth and the future of skincare products with Com.eye, an artist who is highly concerned about environmental issues and speaks out with her own voice.

  • Photo_Tohru Yuasa
  • Hair_Hide Suzuki
  • Text_Shinri Kobayashi
  • Edit_Ryo Muramatsu

PROFILE

COMI

Around 2012, he began working as a member of "Wednesday's Campanella," and in recent years, he has released "YAKUSHIMA TREASURE" as a unit with OLAibi, and is currently conducting fieldwork in Kumano on the Kii Peninsula. . He is also active in live performances as a unit with OLAibi. In addition to his music, his performances and activities that raise social issues, such as dismantling a deer on stage, have attracted attention. In addition to his solo activities, he also engages in a wide range of expressive activities as an actor, model, and TV personality. He also actively disseminates information on social issues.
Instagram:@kom_i_jp Twitter:@KOM_I

I am not a role model. But....

You have been proactively involved in SDG activities, such as converting your home's electricity to renewable energy. What are your thoughts on this?

Comai: I have never thought of doing something about the SDGs! I have never thought that I want to be involved in the SDGs, but I do find it fun and rewarding to think about the issues that abound in the world together. The goals of the SDGs may seem diverse, but at the end of the day, they are all about how we can break free from capitalism. When I think about the root of what ails our society today, I come down to unchecked capitalism.

For example, if the economy continues to grow at a rapid pace, or if wealth remains concentrated in the hands of a few, environmental and human rights issues will only worsen. Everyone knows that capitalism, if left to its own devices, is likely to eat up all of our resources, but we cannot stop, and we are probably wondering where to start.

. You know this, but the problem is so big that it's hard to move on, isn't it?

Comai: But there are also some interesting developments. In Paris, there is a case in which citizens voted to make the privatized water utility public again, so that everyone can drink water of decent quality. And they even have a tap that produces carbonated water! . This is an example of freeing water from excessive competition by making it publicly shared so that everyone can use the park. Water in Japan tastes great, but why bother bottling and transporting water from Europe, which has a large footprint, to drink? . This is the question that I have been asking myself, and since last year I have been working with friends on a club-like project called "Hype Free Water".

. It is certainly important to think about changing things, if not completely, then at least a little bit at a time.

Comai: I eat chicken too, and there are many disposable plastic items around me. . so I'm not a role model person. . but I would like to live a life with less environmental impact. What could I change that would have a big impact on reducing my environmental impact? . In fact, half of our total household carbon dioxide emissions come from energy. . so I recommend switching your home's electricity to renewable energy. You can find a list of power companies by searching for powershift. . in fact, I was able to easily make the change through the web in no time and no hassle, and the price (in my case) remained the same.

. It is very important to try first, isn't it?

Comai: In today's urban life, it is difficult to live a perfectly sustainable life. But instead of beating ourselves up about it, I think we should try to think about what we could have done if we had done this. I think that voicing opinions to the government to make it easier to choose sustainable options, complaining to companies about their inhumane production practices, emailing or tweeting about it, will encourage positive change. For example, if someone in a company was calling for a change to less environmentally unfriendly packaging and was told by their boss, "No one wants that, it's just detrimental!" (laugh), I think the content of the e-mail or inquiry may push them to make a change.

INFORMATION

Melvita Japon Customer Service

Phone: 03-5210-5723
Official Site