CBD first came to the world's attention in 2013. A documentary on CBD aired by "CNN" in the U.S. exploded the world's awareness of CBD's power and potential, and a major movement was born.
But, as mentioned earlier, it is not a so-called panacea that works for everyone. To begin with, the product to be used is completely different depending on where the CBD ingredients are delivered to the body. Without proper education in this area, only awareness has spread, and as a result, many questionable products have appeared, which has resulted in health problems in the United States.
Endoca is taking a progressive approach, using 100% clean technology in all of its manufacturing processes. How did the brand's message of "Beyond Organic to Sustainable Society" come about?
Endoca is now a leading brand in the CBD industry.
Matsumoto:
Founder Henry Vincenti, a native of Denmark, is a pioneer in the CBD industry who was the first to introduce CBD to the world when he launched Endoca in 2010. Originally a geneticist, he was involved in life-prolonging treatment for HIV patients in Africa, but the contradictions he saw in the pharmaceutical industry there led him to travel around the world to research natural medicines.
In the process, he realized the potential of hemp and succeeded in extracting the beneficial oil, or CBD, from the hemp plant. His family has a long tradition of hemp cultivation, and hemp is one of the highest quality hemp plants in the world.
When did you become involved in the project?
Matsumoto: I was originally in the fashion industry and frequently traveled back and forth between Japan and overseas. In the midst of such a busy lifestyle, I lost my balance and my autonomic nervous system began to suffer, and various parts of my body, such as the regulation of light entering my eyes, breathing, and bowel functions, began to change.
Matsumoto: I spent a month in an Ayurvedic hospital in Sri Lanka, and also visited Taiwan and Thailand as if I was in search of secret medicines. It was during this process that I came across CBD and Endoca.
I see, so it was a sort of inevitable encounter, or rather, a necessity.
Matsumoto: I had been trying CBD products from all over the world, and of all of them, Endoca fit me the best. The first time I took it, I was so impressed that I went to Denmark to meet the owner. So at first I was just a fan. After going to Endoca a few times, I was impressed with the way they did business, and I started to get involved.
