Please tell us again how it works.
Matsumoto: If you can imagine the feeling of relaxation and increased concentration. It might be a little like a state called flow or zone, or even meditation. It is a sensation of eliminating noise. When we humans try to think about something, various thoughts and ideas get in the way, so this helps us to get rid of them and become more conscious. It helps us to be aware of what we are doing. So we can sleep when we want to sleep, and it creates a state of what is called "mental conditioning. I think this feeling is similar to the feeling of "getting in tune" in a sauna. Mindfulness, yoga, sauna, and meditation all seek the same feeling.
Left: Capsule Hemp Oil 1500mg CBD ¥21,600, Capsule Hemp Oil 300mg CBD ¥4,860
I see. Capsules are another typical item.
Matsumoto: Yes, capsules are most suitable if they are to be delivered to the intestines. Anyway, the effect is felt for a long time, so if you have a poor quality of sleep or wake up while sleeping, you can take it before bed and wake up refreshed in the morning.
I understand that there are individual differences in efficacy.
Matsumoto: Yes, I would like to know how much to take in. I think it is best to explore how much concentration and how often you should incorporate it as you try it. If anything, men tend to have a harder time feeling the effects. It is hard for them to recognize that it is working on their bodies. The value changes completely depending on whether you recognize it or not. Women are more sensible and sensitive to physical changes, so they are more aware of the inside of their bodies, and many of them feel the effects immediately. It is easier to recognize those who feel some kind of physical disorder or imbalance, but just as you did not immediately recognize the effects of caffeine when you first drank coffee, many people may need to become accustomed to the sensations CBD brings. Once you start to feel it, it will greatly enhance your quality of life.
Organic green coffee beans are imported from coffee farms in South America that Endoca partners with, and roasted in Kamakura. The coffee flannel is also hemp. The coarse texture makes it easy to remove oil. When a customer comes in, he offers counseling while serving coffee and chocolate.
Left: Hemp Body Butter 450mg CBD ¥5,500, Right: Hemp Salve 750mg CBD ¥11,000
There are also body butters and balms that can be applied.
Matsumoto:
Body butters approach stiff or hardened areas directly, and many people use them for stiff shoulders and back pain. Endoca believes that where CBD is delivered is important, and this is designed to melt at human body temperature, and after melting, to deliver it deep into the skin and myofascia. We have many athletes and massage salons using this product.
The balm is based on beeswax, which is a bit harder, but it goes on the skin. Many people use it for rough skin and acne. Then there are burns and sprains. This one is very popular with people with atopic or dry skin. Rather than reducing dryness, it is more accurate to say that it balances and regulates the skin. But even butter people can cover their skin. If you have lipid skin, I think the balm is the way to go.
The walls of the store are filled with hemp. Hemp has the ability to regulate the magnetic field and is used in shrines because it is meant to ward off evil. By putting it in the walls, it reduces humidity.
There really are a lot of ways to incorporate it.
Matsumoto: What's interesting about CBD is that the entire human body, from the skin to the internal organs, has receptors that catch the CBD ingredients that can be extracted from cannabis. So whether you take it or apply it to your skin, you get a reaction...CBD and receptors are like a key and a keyhole, as they say, and it's a mystery why the human body has so many receptors for cannabis, which is what makes cannabis so mysterious. Some say it is because humans have been living with cannabis since ancient times.
Top row: CBD chewing gum 100mg CBD each ¥1,836
Matsumoto: Lips are very good for applying around the eyes to relieve fatigue after working on the computer and to remove dark circles. There is also gum, which is very efficient for absorption by the mucous membranes of the mouth. When Tiger Woods came back to life, he chewed CBD gum, and it became a topic of conversation.
CBD Lip & Skin 20mg CBD ¥1,650
Matsumoto: Japanese people do not have a culture of taking supplements, so many people have a resistance to putting CBD in their mouths, but few people have a resistance to putting it on their skin. So, I think it is a good idea to start with balms, body butters and lip balms, and then move on to capsules and oils.
In Japan, hemp has a negative image and is not often covered in the media. Many people do not even know that hemp is a plant. I believe that brands like Endoca that handle hemp, cannabis, and CBD will gradually deepen the understanding of hemp in Japan through proper education.
Kamakura has always been a city with a strong organic consciousness and a naturalistic culture. This wellness city, which coexists with abundant nature, is the most suitable location for Endoca.
Endoca has high aspirations: "By 2030, we want CBD to be as commonplace as salt and garlic. Coincidentally, the Corona Disaster that is currently sweeping the world has brought renewed attention to the concepts of relaxation, refreshment, and retreat. If you are at all interested in CBD after reading this article, please visit the Endoca Shop in Kamakura. If you have been hesitant to try CBD because of its mysterious nature, now is the time to try it.
