You have to get people to buy new clothes to keep the business going.
Do you have a particular style of clothing?
Goto: Recently, I like secondhand clothes. When I think about it again, I realize that I have thrown away a lot of clothes. I feel very guilty. And I wear new clothes every time I go for an interview. That is why I am interested in secondhand clothes. When I make T-shirts for goods, I try to use organic cotton.
The AIGLE for more trees T-shirt you are wearing right now is also made of organic cotton.
Goto: I like the thick feel and the color. I think disposable is the worst, but I think I can wear this for a long time without getting tired of it.
The T-shirt was designed by French illustrator Isabelle Boinot. The motif is the leaves of various trees that grow in the forests of both Japan and France. t-shirt ¥6,490
By the way, did you know about Aigle?
Goto: Of course. I wear rubber boots, I think it was about 10 years ago, I bought them before I went to "Fuji Rock". I wear them all the time.
Rubber boots are durable and unbreakable, aren't they? While I am happy about it, I have a dilemma that I can keep using them without replacing them... (laughs).
Goto: (laughs). (Laughs.) But in the long run, that kind of thing will help build trust in the brand. I have a good feeling about it.
Aigle is also working on an initiative to collect old clothing.
Goto: These small efforts are really important. In the fashion industry, you can't do business unless you get people to think last year's products are old and buy newer models. Rubber boots, too. So the question is how to monetize the business without making people buy new things.
This industry is also full of dilemmas.
Goto: I feel that we should all hold that hesitation. I would say that the companies should also hesitate and share. Rather than suddenly presenting a solution, show them that there is a problem here. I feel that is sincere. The scariest thing is to say, "Well, it's just business, so let's do it.
Ultimately, just as we believe that the environment will not be destroyed if the human race is exterminated, if corporations cease to exist, there will be no destructive activities. But then there would be no more clothes to wear. So we have to find where we can come to terms with this. Let us all be concerned about this.
I think it is important to share your concerns.
Goto: Oh yes. Maybe someone else has the answer or can give me a hint. I don't think I am 100% right either. But even if I am wrong, I must continue to ask questions, and I would like to solve them together with everyone.
AIGLE for more trees POP UP
Continuing on from last year, this year's charity collection is again aimed at supporting the activities of the "more trees" forest conservation organization. At the pop-up, which is being held at the Aigle Harajuku store until August 18 (Wed.), visitors can enjoy a special installation featuring a mix of illustrations by Isabelle Boisneau, "more trees" firings designed by Kengo Kuma, and the work of flower cyclist RIN.Click here to visit the special website.The following is a list of the most common problems with the
