. which is possible because Mr. Shigematsu also does sales.
Q. What was the buyers' reaction to the first season's exhibition?
Shigematsu: The buyers said it was "good". And we recently completed our first delivery , and thankfully, we received a pretty good response.
When I looked at the stores, I found not only major select stores in Japan, but also small select stores that are well-known.
Miyoshi: That is amazing. I can't believe they treated us so well after the first season.
Shigematsu: That surprised even me. . maybe because it was normal, because normal is the hardest.
. Because it is so ordinary, I wonder if there is a part of it that can't be conveyed unless you actually hold it in your hands.
Shigematsu: Yes, that's right. So, while we wanted to eliminate any preconceived notions of the world, we were very particular about the look. We asked Toshiya Arai to take the photographs, and I think we were able to achieve a normal but uplifting look by fully expressing the strength of Toshiya's photography.
A: The online age is now more difficult than ever to pick up in a store, and this has been accelerated by Corona.
Shigematsu: . you feel like you have it backwards and you are trying to sift through it. I don't care if not everyone can afford it. If brands like ours become the norm, I feel that their added value will be diminished. Therefore, it is best for us to have people who really like clothes and spend money on them wear our clothes.
You are very bullish.
Shigematsu: Therefore, we do not make that many products, and we do not intend to turn this into a multi-billion dollar business. I don't think it will remain as a fashion item unless we do something within our reach.
Miyoshi: If the customer understands the appeal, they will buy the clothes no matter how expensive they are, and no matter how simple the design is, there is still demand. As a store owner, it is more important to convey the appeal of the clothes than the price. If you do that properly, even expensive and simple clothes will sell well online. 1LDK" carries the clothes in Aoyama, Nagoya, and Kyoto, and the buyers at each of these stores have all said that the clothes are "good," so I feel comfortable placing the clothes in the stores.
So, the response to the exhibition was good.
Shigematsu: I'm glad to hear that. The people I admire are all people who have their own style, and one thing they have in common is that they always dress the same way. . So I thought that they would identify with this kind of clothing. . In fact, I'm currently interviewing all the dealers to find out what their style points are.
long vowel mark (usually only used in katakana) Appleseed's InstagramThen, you have posted the coverage of that interview.
Shigematsu: Yes . . I wanted to simply ask them how they build their style. I was a little embarrassed to talk about it face-to-face at the exhibition, so I went to their homes to hear their stories, and many things came out. There is definitely a reason why they always dress the same. I am not saying that it is wrong to enjoy various fashions in this age of mass consumption, but I do my best to interview people who have a certain style because I want them to become cool on the inside, too.
Miyoshi: . I think that is possible because you are also in sales. I am reminded once again that this is firmly ingrained in you. I think that only Mr. Shigematsu is able to go one step further than just talking with dealers about sales.
Shigematsu: However, there are pros and cons to such a sales-oriented approach to communication, even within the company. We upload the look of the product six months before it goes on sale, and some people say that we should stop doing that because it confuses the customers. However, since the products are not inexpensive, I would like customers to plan their purchases accordingly.
We don't want to be cool because we are a fashion brand, and we want to communicate properly from the customer's point of view. Brands want to look cool, don't they? It's like the aesthetic of not showing it off. That is a good thing in some aspects, but from the buyer's point of view, they want the minimum amount of information to be provided. That is why I do what I dare to do.
The reason I say "editing" so often is because I think it is important to be able to look at a brand from a bird's eye view, and I would like to have photos, contents, and information that are exciting when I look at the brand from a third party's point of view.
