FEATURE

Translated By DeepL

The owner of Berberzine talks about Harajuku and the et cetera of the new store. And the current state of vintage vintage clothing.
BerBerJin Yuhodo

The owner of Berberzine talks about Harajuku and the et cetera of the new store. And the current state of vintage vintage clothing.

Since its opening in 1998, BerBerJin has been a leader in the Japanese vintage scene for over 20 years and has kept a watchful eye on Harajuku. We recently reported on the September 4 opening of "BerBerJin Yudou" on the Harajuku Yudou in Harajuku, which was the first of several stores in the Harajuku/Shibuya area centered on the main store on Tonchan Dori. And we also briefly touched on the question, "Why in Harajuku at this time? And why open a new store in the same area?" and "Why open a new store in Harajuku at this time? This time, we visited the owner, Kazutoshi Yamada, and the store manager, Kosuke Makita, who is in charge of the direction of "Berberzine YUHODO" to dig a little deeper. We talked not only about the concept of the store, the highlights of the selection, and their thoughts on the new store, but also about the big picture, such as the future of the vintage clothing scene. Vintage vintage clothing continues to change its reputation day by day. What is "Berberzine," which continues to be at the top of the vintage clothing scene, thinking right now?

  • Photo_Takuma Utoo
  • Text_Tommy
  • Edit_Yosuke Ishii

ITEM 01_.
Fight Club Movie T-Shirt

The movie "Fight Club" was released in 1999 . A scene of Brad Pitt and Edward Norton, the two stars of the movie, standing side by side in a print. This is the first time I've seen this design myself. . 87,780 yen

ITEM 02_.
Red Hot Chili Peppers ABBEY ROAD E.P. T-shirt

." "This one is designed with the jacket of the album "ABBEY ROAD E.P." released by Red Hot Chili Peppers, a.k.a. Lecchilli, in 1988. . Among the band's T-shirts, Lecchilli is especially popular. The color fading is exquisite and the atmosphere is good, so it deserves a price like this," he said. 173,800 yen

ITEM 03_.
Levi's Woodstock T-Shirt

A bold print of a photograph of the legendary outdoor concert "Woodstock Festival" held over three days from August 15, 1969. The larger size is a rarity, as the prints are usually found only in small sizes. . 283,800 yen

ITEM 04_
Town Craft Chucker Flag Shirt

This is from the private brand of J.C. Penney, a major U.S. department store chain. The pattern is a bit larger than that of Firestone, but I don't think you'll find anything like it in this small checkered flag pattern with a button-down design. 87,780 yen

ITEM 05_.
Champion's Reverse Weave Sweatshirt

The popular reverse weave. Vintage fans are especially interested in the black-body team sports items, which are highly sought after. The Raiders are now based in Oakland, but this is from before that, when the team was based in Los Angeles. Perfect condition and size! . 87,780 yen.

INFORMATION

Berberzin Boardwalk

Address: Tanabe Bldg. 1F, 4-25-33 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6434-0338
Time: 13:00-19:00
Instagram:@berberjin_yuhodo

Edit_Yosuke Ishii
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