FEATURE | TIE UP

Translated By DeepL

Heaven and Hell with and without Yosemite Mobile Strap.
YOSEMITE MOBILE STRAP or DIE!

The Yosemite Mobile Strap
Some heaven and no hell.

Yosemite Mobile Strap, which started out as "Yosemite Strap" for cameras and captivated connoisseurs at select stores, students, and even housewives with its rich colors and durability based on climbing ropes, is now stronger and newer. People who have used it say they are captivated by it, but what we want those who have not yet used it to know is its merit. We look back at the "heaven" of having the Yosemite Mobile Strap and the "hell" of not having it, with pictures by popular illustrator Okataoka.

  • Photo_Haruka Shinzawa
  • Illustration_Okataoka
  • Text_Shinri Kobayashi
  • Edit_Shuhei Wakiyama

01 Don't drop your phone or break the screen.

I dropped my phone and broke the screen.
I was walking along, checking the map on the app, when I tripped over my foot and it slipped out of my hand.

I picked it up in a hurry, but the screen is so cracked that I don't think I can use it as it is. I still have almost a year left on my loan...

There have been a few times in the past when it has been dangerous, but I regret that I somehow left it as it was, thinking that since I didn't break it, it would be okay.

My style is to always wear my phone around my neck with a strap.
I change my music selection often and have no sense of direction, so I check my map app frequently, and I feel very safe with the strap on my phone.

I had a bitter experience once when I was holding my phone naked, without using a case or strap, and I dropped it and broke it.

Not just any strap would do, but I started using the "Yosemite Mobile Strap," which is rumored to be robust, because there is no point in wearing it if it breaks off too soon, and I don't want to have that kind of experience again.

INFORMATION

Extended Photographic Material

Official Website
Instagram

Stores handling the product

BEAMS
FREAK'S STORE
UNBY GENERAL GOODS STORE
Shinjuku Kitamura Photography Studio
Official Website

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