PROFILE
. Born in 1976. As creative director of "mita sneakers", a sneaker store in Ueno, Tokyo, he has been involved in many special orders and collaborations.
PROFILE
Born in 1981 , he joined Text Trading in 2000. . Currently, he is the director of "ATMOS" and is in charge of overseeing the operation of the store and buying.
. was created as a top-of-the-line line with the best features.
Could you tell us what the EQT is?
Kunii:EQT was created in 1991 as Adidas' top-of-the-line line with the best features in each category. It covered all sports, including tennis, soccer, golf, and outdoor activities, but the most major category was running. Three models were released for different types of running: "Cushion," "Support," and "Guidance," which were popular among runners of the time.
EQT poster from 1991.
The original EQT RUNNING SUPPORT was released in 1992 .
Kojima:The old EQT, even now, looks cool . In fact, they look cool now. Actually, I myself am not very familiar with EQTs and have rarely worn them. So, I see the EQT as something fresh and new, and I think it looks really fresh and cool in 2021.
Kunii:Now that I see it, it looks really cool. I totally agree. It's very much in tune with today's trends. The EQT logo and colors are distinctive in terms of design, and the logo created for the EQT is the prototype for the current performance logo, which adidas calls the "badge of sport. Personally, I feel that this logo is more realistic than the Adidas Originals trefoil logo. The unique green color used for the EQT is called "Sub Green" and is known as the symbolic color of the EQT.
Kojima:This shade of green is very impressive . Personally, it reminds me of the "Adimatic" skate shoes or the "C-U-Lator" trail running shoes.
Adidas, like many sneaker enthusiasts, has a strong image of court shoes such as Stan Smith, Superstar, and Campus. I myself like the ZX series of running shoes and wear them often, but to be honest, I had never heard of the EQT. I am now researching and studying the history and roots of the EQT in order to properly convey its story to customers.
Kunii:I, too, have a strong image of court shoes such as "Stan Smith," "Superstar," and "Campus. Incidentally, these are the same culture that came to Japan from the U.S., along with basketball, skate, and hip-hop. In Germany and Europe, where adidas is based, the brand is well known for its running shoes such as ZX and EQT. I strongly felt this when I visited the German headquarters of "adidas" in the past.
