Back in the 80s with Swatch's 1984 BIOCERAMIC, Back in the Days!

Swatch" was a young brand that had just celebrated its first anniversary in 1984, but had achieved the feat of producing one million watches and releasing a series of energetic models. In light of the trend back to the 80's, five iconic models from that time have been reissued in the modern age using sustainable materials. This time, the brand has created a collection of styles that interpret the question, "What would today's generation do if they were to embrace the 80's? Five Tokyoites have interpreted the styles of the 80's in their own way. Since this is a bridge project, please take a look at the GIRL HOUYHNHNM version as well.

Photo_Maharu Ota
Styling_Chie Ninomiya
Hair_Hirokazu Endo
Make up_Dash
Edit_Reiko Matsushita

STYLE02.

SAKURA
@slammin_sakura
WARS
WHITE MEMPHIS

PROFILE

cherry tree

model

She is active in numerous web media, magazines, and advertisements. She has many fans who share her fashion and loving mind and style. Besides modeling, she is also a dancer and an artist.

A bestseller that expanded the possibilities of dials.

A groundbreaking model that broke the rules of watch design in the 1980s. Inspired by the design movement in Memphis, which had a multinational membership, Swatch did away with numerals on the dial and instead used graphics alone. This best-selling series was the face of Swatch at the time.

[Claire] Swatch!
1984 RELOADED WHI_MEM M SO31W106 ¥9,900 (Swatch Call 0570-004-007)

[Used] One-piece dress, ¥31,680（（Japanese onlyDAMMIT TOKYO(Maison Special, Aoyama store 03-6451-1660), Hizume Hat, ¥84,150 (Sakas P.R. 03-6447-2762), other personal effects of the stylist.