FEATURE | TIE UP

Translated By DeepL

Back in the 80s with Swatch's 1984 BIOCERAMIC, Back in the Days!
Back in the 80's!

Back in the 80s with Swatch's 1984 BIOCERAMIC, Back in the Days!

Swatch" was a young brand that had just celebrated its first anniversary in 1984, but had achieved the feat of producing one million watches and releasing a series of energetic models. In light of the trend back to the 80's, five iconic models from that time have been reissued in the modern age using sustainable materials. This time, the brand has created a collection of styles that interpret the question, "What would today's generation do if they were to embrace the 80's? Five Tokyoites have interpreted the styles of the 80's in their own way. Since this is a bridge project, please take a look at the GIRL HOUYHNHNM version as well.

  • Photo_Maharu Ota
  • Styling_Chie Ninomiya
  • Hair_Hirokazu Endo
  • Make up_Dash
  • Edit_Reiko Matsushita

STYLE04.

Aoi.
@aoi712
WARS
GREY MEMPHIS

PROFILE

hollyhock
model

She is active as a show model as well as a fashion visual in London and Japan. Her eyebrowless face and long blond hair leave an unforgettable impression. Her hobby is drinking, and she has published a book about her bar-hopping adventures.@aoizakeAlso check.

Contrasting gray and neon-colored hands.

This model is also inspired by Memphis design. The matte gray color, the geometric pattern on the dial, and the vividly colored hands are superbly balanced. It shows the momentum of the transition from the time when watches were made by hand to the time when they could be mass-produced.

[Claire] Swatch!
1984 RELOADED GRE_MEM L SO32M102 ¥12,100 (Swatch Call 0570-004-007)

(Closet) Jacket *with matching fabric collar and bra, ¥55,000 (H3O Fashion Bureau 03-6712-6181), (Maison Special) skirt, ¥18,700 (Maison Special, Aoyama store 03-6451-1660), other personal effects of stylist

INFORMATION

swatch "1984 Reloaded