FEATURE | TIE UP

Translated By DeepL

Back in the 80s with Swatch's 1984 BIOCERAMIC, Back in the Days!
Back in the 80's!

Back in the 80s with Swatch's 1984 BIOCERAMIC, Back in the Days!

Swatch" was a young brand that had just celebrated its first anniversary in 1984, but had achieved the feat of producing one million watches and releasing a series of energetic models. In light of the trend back to the 80's, five iconic models from that time have been reissued in the modern age using sustainable materials. This time, the brand has created a collection of styles that interpret the question, "What would today's generation do if they were to embrace the 80's? Five Tokyoites have interpreted the styles of the 80's in their own way. Since this is a bridge project, please take a look at the GIRL HOUYHNHNM version as well.

  • Photo_Maharu Ota
  • Styling_Chie Ninomiya
  • Hair_Hirokazu Endo
  • Make up_Dash
  • Edit_Reiko Matsushita

STYLE05.

Minori Nakada
@minori_nakada
WARS
YELLOW RACER

PROFILE

Minori Nakata
Model/Photographer

He is active in numerous advertisements, media, and magazines. In the past few years, he has been into shooting with a film camera, and has also shot advertising visuals. . His hobby is video games, and he loves "Apex".

The image source is a racing car!

The yellow model on the top right hand side is an active model born from pure creativity on the first anniversary of the company. The dial, inspired by the world of powerful vehicles such as racing cars and helicopters, is a retro accent. Check out "Stranger Things: The Unknown World" from Season 2, as Max is said to be wearing it.

Clockwise from top right[Claire] Swatch!
1984 RELOADED WHI_MEM M SO31W106 ¥9,900, 1984 RELOADED ROUGE & NOIR SO32B401 ¥12,100, 1984 RELOADED BLA_DIV SO32B705 ¥12,100, 1984 RELOADED GRE_MEM L SO32M102 ¥12,100, 1984 RELOADED YEL_RACE SO31J400 ¥9,900 (Swatch call 0570-004-007)

(ORIENS JOURNAL STANDARD) Anorak jacket in three layers, ¥11,000 each (ORIENS JOURNAL STANDARD SHIBUYA 03-5457-0700), Akiko Aoki high neck top, ¥20,900 (Japanese laurel), other personal items of the stylist

INFORMATION

swatch "1984 Reloaded