Etcetera about Unroute. vol.2 The style of Unroute as revealed by the daily lives of our staff.
Under the concept of "Wearable Tokyo," "Unroute" proposes a unique style by combining original apparel and sportswear with a hint of mode. The label is expected to make great strides in the future in response to the growing sports mood, and we will thoroughly dissect the label's current activities from every angle. In this second installment, we focus on the lifestyle of the staff. We will unravel the essence of "unroute's" style, which exudes from their casual, everyday lives.
On and off duty for the "UnRoute" staff. In the case of Yonosuke Hori.
Maison Flanewool jacket ￥39,000+tax, Unroute pants ￥13,000+tax, Footstock Originals plain shoes ￥36,500 (all at Unroute Futakotamagawa 03-5797-3184)
I will create a style that is uniquely "Unroute" after chewing it up in my own way.
After graduating from a fashion-related vocational school, he joined UNITED ARROWS, a company he had long wanted to work for. After working as an opening staff member at "Unroute Ginza", Yonosuke Hori is currently working at "Unroute Futakotamagawa".
While working at a clothing store, his hobby is visiting clothing stores. He is a hardcore fashion lover who spends most of his salary on clothes.
I often buy things not because of the brand or design, but because of the materials and details. I got into fashion through dress clothes, and I have more than 100 neckties. I also love shoes, and I have a complete line of shoes from Alden, John Robb, Edward Green, J.M. Weston, and others. It's not easy, though, because it costs a lot of money to get a good selection of shoes (laughs).
He says that his favorite fashion trend is basically "omnivorous.
I try not to stick to a particular brand or genre, but rather to incorporate what I like into my own style, and then stand in the store with a look that is unmistakably "Unroute".
T-shirt ￥4,800 (Unroute Futakotamagawa 03-5797-3184), all other items personal effects of the designer
Running is a part of life. It is when you are tired that you dare to run.
Hori says he has loved sports since he was a child. After working at Unroute, he became hooked on running, and now runs 10 km twice a week.
For me, the purpose of running is to keep my body in good shape. It is not to get faster or to shorten my marathon time. If I feel that my body has been feeling tired lately, I feel better if I run instead of just taking it easy.
UnRoute regularly holds group runs that anyone can participate in, but Ms. Hori was not able to participate as often as she would have liked when she was working at the Ginza store due to her shift. Now that she has moved to Futakotamagawa, she hopes to actively participate.
There are many customers who are passionate about running, and we often learn more from them than they do from us. From now on, I would like to communicate more closely with our customers through group runs.
