The 48 pairs of collaborative models tell the story of the connection between Dr. Martens and Urahara.
The Omotesando and Harajuku areas of Tokyo are lined with elegant buildings and are crowded with flagship stores and boutique stores of various brands. Dr. Martens SHOWROOM TYO" opened in this area, which is the center of Japanese fashion culture and has developed while being involved with various cultures from around the world.
This store is positioned by "Dr. Martens" as "a special place for those who create a new world of expression. Moreover, this is the first time in the world that the brand has opened a concept store. . That is why every inch of the store has been carefully designed.
Since the first Dr. Martens model was created in 1960, the brand has developed a long history of ties with music, art, and fashion. As if to illustrate this, the front entrance displays an archive of precious collaboration models that the company has worked on with numerous brands. A total of 48 pairs of shoes from Japanese brands such as "Undercover," "Double Taps," and "Fragment Design" to international brands such as "Supreme" and "Marc Jacobs" are displayed as if they were pieces of art.
Are these brand connections inevitable? Or is it coincidental? Nowadays, "collaborations" take place in a variety of places. However, in the 90's, when Urahara was in its infancy, pure collaboration was the norm. The cultural documentary movie "JUKEVOX JOINTS," produced for the opening of the store, focuses on the Urahara movement of the time and unravels how the Japanese culture that caught the world's attention began and developed, along with comments from the people involved. The following is a brief history of the Urahara movement of that time.
Episode 2 of the movie is now on view, featuring Shinsuke Takizawa of Neighborhood, Toru Nishiyama of Double Taps, Hikaru Iwanaga of Bounty Hunter, and Yoshifumi "YOPPI" Egawa of Ombre Nino. Don't miss more appearances from these Urahara legends and the next generation of creators who have been influenced by this culture. There are eight episodes in total, one every other week.Special page for "Dr. Martens SHOWROOM TYOIt will be published in .
