FEATURE

Translated By DeepL

How do you watch a skate video , a mass of creativity? Vans' "Nice To See You" is explained.
The Identity of Skateboarders

How do you watch a skate video , a mass of creativity? Vans' "Nice To See You" is explained.

Vans, the brand that continues to support culture and fashion, has released a full-length skate video. Titled "Nice To See You," the video brings together the global Vans community in one video. Featuring up-and-coming riders and hot newcomers, this ambitious video also includes a section from Japan. You don't have to be a skater to watch this video, but experienced skaters and inexperienced skaters will have different points of view. Therefore, we invited two skaters to tell us what they think is noteworthy about skate videos.

  • Photo_Naoki Ono
  • Text_Shogo Komatsu
  • Produce_McGuffin

Vans' first global project.

When it comes to shoes that support the feet of skaters, "Vans" has been steadfastly popular in both the East and West. As you know, the shoes, with their classical appearance and cutting-edge technology, have been widely supported not only in the skateboarding scene but also in the fashion scene.

Vans released "Nice To See You". In this skate video, riders and filmmakers from the United States, Europe, Australia, Asia, and other regions collaborate in one video. This is the first global project for Vans, and the participation of Japanese skaters in the project is a major reason why it is noteworthy. The three featured Japanese skaters are Daiki Hoshino, Shogo Zama, and Rimuo Morishige. In addition to them, the video also includes Sho West, Yoshiaki Nagado, Yuma Takei, Ayanosuke Hasegawa, and Hina Maeda as supporting members.

From YouTube "Vans Skateboarding Presents: Nice To See You | Skate | Vans

The Corona disaster was the catalyst for the production of this video. Although the travel restrictions prevented them from touring abroad, the creativity of the skaters did not stop. We began filming in each region to share the current situation of each skater. The name of the film, "Nice To See You," is derived from the idea that even if we cannot see our friends overseas in person, we can still meet them through the images.

From YouTube "Vans Skateboarding Presents: Nice To See You | Skate | Vans

From YouTube "Vans Skateboarding Presents: Nice To See You | Skate | Vans

Directed by filmmaker/photographer Greg Hunt, who was active as a professional skater in the 1990s, and has been active in film and photography since 2000. He has produced many classic skate videos that are still talked about today, including Cat Power's music videos and music videos for major brands.

While watching "Nice To See You," these two gentlemen gave us some tips on how to enjoy watching skate videos. They were both involved in the production of "Nice To See You.

PROFILE

Masafumi Kajitani (right)
Editor-in-Chief, VHSMAG

After returning to Japan in 1989, he became a leader of the skateboarding scene in Japan. He is the editor-in-chief of "VHSMAG," a web media specialized in skateboarding. He is also the director of "Nice To See You" and supports the Japan team.

Kamei Kota (left)
photographer

He started skateboarding in middle school and began filming as an extension of his playtime skating with friends. He has participated as an adjunct filmer in numerous video productions and released his first full-length video "QUANTIZE" in 2019. He filmed and edited the Japanese section of Nice To See You.

INFORMATION

Related Articles#VANS

See more