What kind of YouTube did that YouTube guy watch this year?

The secret to a popular channel from the director's point of view.

Mitani-san, do you often watch YouTube?

I don't follow anyone's channel every day, but I do look through various channels to study thumbnails and play counts.

Are there any channels that you find amazing as research subjects?

Mr. Comdot.. is amazing. I think he is actually the No. 1 YouTuber in the world, with a monster class average in terms of views. I have been following him for the past month to find out why he is the No. 1 YouTuber. It is not that he does a lot of extreme projects or anything like that, but rather, each video is of high quality and very elaborately made, even though they are rather standard projects.

It seems that the roles are divided among the viewers in terms of cuts, background music, tickers, and comments, which is almost the same as the way it is done on TV. I think that if they update videos every day that are nearly an hour long and are so meticulously crafted, they must be No. 1 in the industry. I don't use this as a reference for making videos, but I would like to learn from his professionalism and YouTube mindset.

Do you also watch YouTube and have a good laugh?

Basically, I don't. . In terms of the quality of laughter, I still think TV is more sophisticated. But,Chokopura's channel. makes me laugh. The video of the movie "The Castle on the Cape" that was on the other day was interesting. The way they ad-libbed the promotion of a fictitious movie is the best. Chokopura-san says that they do what they think is interesting, not what will or won't get a buzz.Bad Face Championshipor "money loserIt's amazing that you consistently create buzz-worthy projects that get a million views, such as the one in ".

Also, it's not a comedy or entertainment channel, but it's calledLiving alone in an old houseThe quality of your videos is very high. It is a channel that captures the life in an old private house. It is a simple composition of the sounds of daily life and beautiful images of people preparing breakfast, and then the person's feelings are added with a message, but it has a very good sense. The quality of the videos is extremely high, which is probably why the channel has so many subscribers.

. What do you think YouTube will be like in 2022?

I didn't think I watched much, but I was surprised to find that I did (laughs). I think that YouTube may have been thought of as a degraded version of TV, but I believe that high quality video channels like "Living Alone in an Old Folk House" that are niche, but that can compete with TV, will become more popular. I believe that the "Old Folks' House Alone" channel will become more popular.line worker of despairThe channel is owned by a 38-year-old line worker who makes 160,000 a month, and he has his own unique style. It is becoming more difficult to become a hit by copying him, and I think the key to success will be how unique you can be. As for myself, my goal is to reach 1 million subscribers. Also, I would like to do a live event where I can repay the people who have appeared on my channel.