Patagonia is cool enough to turn a fishing net into a jacket.

Patagonia has always been ethical, even before the SDGs. They have persistently tackled environmental and social issues, and have actually solved numerous problems. This time is no different. The company has successfully converted fishing nets, which have become a problem as marine plastic, into clothing fabric. The name of the fabric is "NetPlus®︎. The company's first destination was the Shonan Fujisawa area, carrying a colorful green down jacket made from the fabric. Ryo Kaise, who enjoys ocean fishing in his private time and has a wide range of livelihoods from making clothes to making bonito soup, talked to us about the ocean, environmental issues, this item, and Patagonia as a company.

Photo_Hioryuki Takenouchi

Text_Shinri Kobayashi

Edit_Keisuke Kimura

the more you know, the less you need.

Patagonia" is a brand that you have been working with for a long time, and how do you see it?

Some of Mr. Kaise's personal items from Patagonia. Snap T-shirts, especially the patterned ones, are Mr. Kaise's favorite. He owns eight pairs of baggy shorts.

KAISE:Patagonia is a special brand for me because I grew up in the 90's when the "Patagonia" craze was taking off. Also, when I go to the store, there is always someone among the staff who seems to be an expert. . From the way I interacted with them in the store, I felt that they were very conscious of the seriousness of the game.

As for Patagonia, "When you are in constant contact with nature, you can see changes, so you pay attention to nature. It's part of being in the outdoors as a business, but how do we protect the nature that is our playground? That is our guiding principle as a company.

KAISE:Speaking of which, I really like the slogan that used to be written on Patagonia's packing cardboard when the products were sent to me: "the more you know, the less you need. The more you know, the less you need. If I had the hobby of getting tattoos, I would get them (laughs). . because it means, "Our products deserve it. This corporate spirit is very nice.

Yvon Chouinard, the founder of the company, once said, "When going to the mountains, amateurs take a lot of things and experts take only the bare necessities. This is true not only for mountain climbing, but for many other things as well.

KAISE:It's very persuasive and something that sticks out to me. If we don't learn and turn it into knowledge, it is meaningless. For example, I hope that by increasing the number of people who enjoy fishing and mountain climbing, more people will realize that there are many things in the world that we don't need. . That would be ideal.

Men's Downdraft Jacket

This retro-style down jacket works well in the mountains or in town. It provides warmth and functionality even in rough weather. The outer fabric is made of "NetPlus®︎" and the inside is filled with recycled down. 5 colors are available.

Official Online Store