Why do UNIQLO's staples set new standards? | feature

Why are UNIQLO's staples the new standard?

Oxford shirts, chinos, denim shirts, and sweatshirts. These items, which are UNIQLO's staples, are actually updated every year, including the smallest details. Not many people know about these changes, and fashion is fun even if you don't know what to expect. But knowing what's behind the clothes can be an aid to enjoying fashion more. We'll get to the bottom of why these new staples are good and why they feel good.

Photo_Keisuke Kitamura

Styling_Masaaki Ida

Hair&Make_Eriko Yamaguchi

Model_Takumi Nishimura

Text_Shinri Kobayashi

Edit_Ryo Komuta

Modern chinos have to be tough and gentle.

VINTAGE REGULAR FIT CHINO
Vintage Regular Fit Chinos

Chinos must be tough by all means. This is because they have their roots in army uniforms.

These chinos are qualified to call themselves chinos. The original chino material used, called "VINTAGE CHINO," has been thoroughly tested for its durability and fabric changes after 50 or 100 washes, and its durability has been proven.

[Claire] UNIQLO!Vintage Regular Fit Chinos¥2,990,shirt (underwear)¥2,990,T-shirt￥1,000 (59DARK GREEN, the color worn, will be available in February),belt￥2,990 (all UNIQLO) Shoes ￥71,500 (Paraboots Aoyama 03-5766-6688) Others (stylist's personal effects)

Of course, it is also more than fashionable.

By changing the structure of the threads used to weave the fabric, the front and back sides of the pants have an elegant sheen on the surface, which becomes more textured as the pants are worn, while the back side, which touches the skin directly, is comfortable.

Other details that follow the origin of chinos, such as the use of double stitching and chain stitching to increase durability, have been retained. In addition, a coin pocket is provided on the right side of the front to pursue authentic specifications.

These pants have the look of authenticity, but behind the scenes, the best of modern technology is concentrated. It is not easy to chase after two hares, the good old and the good new, and get them right. That is why these chinos deserve to be a long-life staple that will not disappear with the times and will continue to be worn well into the future.

The phrase, "He who runs after two hares will catch neither," does not suit UNIQLO.