Why do UNIQLO's staples set new standards? | feature

Why are UNIQLO's staples the new standard?

Oxford shirts, chinos, denim shirts, and sweatshirts. These items, which are UNIQLO's staples, are actually updated every year, including the smallest details. Not many people know about these changes, and fashion is fun even if you don't know what to expect. But knowing what's behind the clothes can be an aid to enjoying fashion more. We'll get to the bottom of why these new staples are good and why they feel good.

Photo_Keisuke Kitamura

Styling_Masaaki Ida

Hair&Make_Eriko Yamaguchi

Model_Takumi Nishimura

Text_Shinri Kobayashi

Edit_Ryo Komuta

Denim shirts never stop evolving.

DENIM SHIRT
denim shirt

World records in sports continue to be broken, and innovative products continue to be created around the world. This is because people never give up and never stop inquiring.

[Claire] UNIQLO!denim shirt￥2,990,T-shirt￥1,000,pants￥2,990,shoes￥2,990,Coat in hand￥5,990 (all UNIQLO) others (stylist's personal effects)

UNIQLO has not given up on the potential of denim, a material that everyone is familiar with. UNIQLO has not given up on the potential of denim, a material known to everyone, and continues to improve it.

For example, in terms of comfort, the fineness of the twill was adjusted to achieve both moderate firmness and softness. For example, the texture has been updated to make the denim look more casual. . The thickness of the fabric, for example, has been made to be the best thickness and weight of the fabric so that it can be worn throughout the year.

I have great faith in the ingenious and tested approach that goes into making outdoor products like this.

The silhouette was updated from a regular fit to a modern relaxed fit. With the change to a relaxed silhouette, the collar, which was smaller, has been made slightly larger, and the placket has been thickened to adjust the overall balance.

Believing in the new possibilities of denim as a classic fabric, UNIQLO has continued to update this denim shirt. We tried to use this item in such a way as to enjoy the shades of black and navy. How would you wear it?