about THE NORTH FACE Purple Label


The North Face Purple Label mountain parka ¥36,300, shirt ¥17,600, T-shirt ¥7,480, pants ¥20,900 (Nanamica Online) The North Face Purple Label's 65/35 Mountain Parka is one of the classic items that The North Face has been releasing for many years. 65/35 Bay Head Cloth, a material that has been used by The North Face since the 1970s, is used for the outer fabric, which is an updated version of the original material. The fabric is made of "65/35 Bay Head Cloth," an original update of the material used by The North Face since the 1970s. The durable, functional, and timeless design allows for long-lasting use without being caught up in the latest fads.
The North Face Purple Label" is a pioneer in the field of outdoor fashion, a value that is now taken for granted. The North Face Purple Label" was a pioneer in advocating this value, which is now taken for granted.
What was innovative was, first of all, its use of color. Outdoor wear is meant to be worn in the field, so it must be highly visible from a distance. The North Face Purple Label, however, used colors such as black and beige to create functional clothing that could also be worn in the city. They also did not use a large logo. The North Face Purple Label was minimalistic, and included versatility in functional wear that could be worn on the street. This value system is now being followed by many brands.

And this season, "The North Face Purple Label" will be more in tune with nature and the city. . While retaining the brand's identity, it has been updated to go one step further. Let's take a look at this season's "The North Face Purple Label" with four keywords.