FEATURE | TIE UP

Translated By DeepL

Four keywords to know The North Face Purple Label.
go back in time.

Four keywords to know The North Face Purple Label.

Back in 2003, when outdoor activities and fashion were not as intertwined as they are today. It was a time when outdoor activities and fashion were not as intertwined as they are today. The term "urban outdoors" had not yet been coined. It was there that The North Face Purple Label was born. Produced by Nana Mika and in collaboration with The North Face, the brand rapidly gained support and now has a solid position. What is the pioneer of connecting the outdoors and fashion thinking now, and where is it headed? We will unravel the brand's spring/summer season items along with four keywords.

  • Photo_Arata Suzuki
  • Styling_Takeshi Toyoshima
  • Hair&Make_Narumi Tsukuba
  • Model_ZEN
  • Text_Keisuke Kimura
  • Edit_Yosuke Ishii

about THE NORTH FACE Purple Label

The North Face Purple Label mountain parka ¥36,300, shirt ¥17,600, T-shirt ¥7,480, pants ¥20,900 (Nanamica Online) The North Face Purple Label's 65/35 Mountain Parka is one of the classic items that The North Face has been releasing for many years. 65/35 Bay Head Cloth, a material that has been used by The North Face since the 1970s, is used for the outer fabric, which is an updated version of the original material. The fabric is made of "65/35 Bay Head Cloth," an original update of the material used by The North Face since the 1970s. The durable, functional, and timeless design allows for long-lasting use without being caught up in the latest fads.

The North Face Purple Label" is a pioneer in the field of outdoor fashion, a value that is now taken for granted. The North Face Purple Label" was a pioneer in advocating this value, which is now taken for granted.

What was innovative was, first of all, its use of color. Outdoor wear is meant to be worn in the field, so it must be highly visible from a distance. The North Face Purple Label, however, used colors such as black and beige to create functional clothing that could also be worn in the city. They also did not use a large logo. The North Face Purple Label was minimalistic, and included versatility in functional wear that could be worn on the street. This value system is now being followed by many brands.

And this season, "The North Face Purple Label" will be more in tune with nature and the city. . While retaining the brand's identity, it has been updated to go one step further. Let's take a look at this season's "The North Face Purple Label" with four keywords.

INFORMATION

Nanamica Mountain

Open: Friday, March 18
Address: CUBE Daikanyama, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
*This is a new store opening on Friday, March 18. The phone number listed will be opened after the opening