FEATURE | TIE UP

Translated By DeepL

Four keywords to know The North Face Purple Label.
go back in time.

Four keywords to know The North Face Purple Label.

Back in 2003, when outdoor activities and fashion were not as intertwined as they are today. It was a time when outdoor activities and fashion were not as intertwined as they are today. The term "urban outdoors" had not yet been coined. It was there that The North Face Purple Label was born. Produced by Nana Mika and in collaboration with The North Face, the brand rapidly gained support and now has a solid position. What is the pioneer of connecting the outdoors and fashion thinking now, and where is it headed? We will unravel the brand's spring/summer season items along with four keywords.

  • Photo_Arata Suzuki
  • Styling_Takeshi Toyoshima
  • Hair&Make_Narumi Tsukuba
  • Model_ZEN
  • Text_Keisuke Kimura
  • Edit_Yosuke Ishii

Key Word 02_JUST COMFORTABLE Stress-free clothes you'll want to wear every day.

The North Face Purple Label〉Pants ¥17,600, sweatshirt ¥18,700, shirt ¥18,700, jacket in hand ¥31,900, mesh daypack ¥19,800 (Nanamica Online), other personal items of the stylist

We must not forget that the brand has always had the outdoors in its background. Therefore, it is inevitable that "The North Face Purple Label" seeks comfort, and every item is so comfortable that you want to wear it every day. Of all the items, it is perhaps the pants that offer the most comfort.

Even these simple pants are packed with gimmicks for comfort. The webbing belt, synonymous with the brand, allows for easy one-handed waist adjustment, and the gusseted crotch makes it easy to open the legs. The stretchy fabric also allows for good leg movement.

Another reason why "The North Face Purple Label" is "The North Face Purple Label" is its design. Even with such gimmicky pants, they have a classy appearance, so you can wear them anywhere, from private to business, regardless of the occasion. They are the kind of pants that you will find yourself reaching for every day.

Stretch Twill Tapered Pants

¥17,600

Tapered pants made of COOLMAX® organic cotton twill, the brand's standard material. The slightly larger hips and tapered cut from there to the hem create a beautiful silhouette. With a mobile pocket with a concealed zipper.

INFORMATION

Nanamica Mountain

Open: Friday, March 18
Address: CUBE Daikanyama, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
*This is a new store opening on Friday, March 18. The phone number listed will be opened after the opening