Key Word 03_OLD AND NEW Clothing that combines the best of the past and the present.



The North Face Purple Label] daypack ¥19,800, mountain parka ¥35,200, nylon shirt ¥16,500, T-shirt ¥9,900, pants ¥19,800, cap ¥8,800 (Nanamica Online), other personal items of the stylist
The North Face Purple Label has always been a classic outdoor brand. This season, however, we are going back to our roots even more than before. The colors in the lineup are blue and purple, and some of the colors used by "The North Face" in their home country in the past are also used.
But just because the look is back to its roots , doesn't mean the materials are too. Environmental considerations have not been forgotten either, with many items using materials such as COOLMAX® EcoMade, made from 100% plastic bottle resources. By crossing these materials with natural materials such as cotton, we are striving for hybrid manufacturing that balances functionality and comfort while taking the natural environment into consideration. Shaping the present by respecting the past and the future is one of The North Face Purple Label's missions.
The brand's masterpiece "medium daypack" has an even more classic look this season, with a color scheme reminiscent of the outdoor backpacks of the 1970s, just in time for the renewed American casual boom. The outer fabric has a water-repellent finish, so a little rain is no problem. The pack shown here is the "Field Daypack," which is a larger version of the "Medium Daypack.

Field Day Pac
¥19,800
The timeless classic bag is made of water-repellent cotton nylon grosgrain. The bag's distinctive two-part interior design allows for convenient storage in a variety of locations, depending on use and style.