FEATURE | TIE UP

Translated By DeepL

Four keywords to know The North Face Purple Label.
go back in time.

Four keywords to know The North Face Purple Label.

Back in 2003, when outdoor activities and fashion were not as intertwined as they are today. It was a time when outdoor activities and fashion were not as intertwined as they are today. The term "urban outdoors" had not yet been coined. It was there that The North Face Purple Label was born. Produced by Nana Mika and in collaboration with The North Face, the brand rapidly gained support and now has a solid position. What is the pioneer of connecting the outdoors and fashion thinking now, and where is it headed? We will unravel the brand's spring/summer season items along with four keywords.

  • Photo_Arata Suzuki
  • Styling_Takeshi Toyoshima
  • Hair&Make_Narumi Tsukuba
  • Model_ZEN
  • Text_Keisuke Kimura
  • Edit_Yosuke Ishii

Key Word 03_OLD AND NEW Clothing that combines the best of the past and the present.

The North Face Purple Label] daypack ¥19,800, mountain parka ¥35,200, nylon shirt ¥16,500, T-shirt ¥9,900, pants ¥19,800, cap ¥8,800 (Nanamica Online), other personal items of the stylist

The North Face Purple Label has always been a classic outdoor brand. This season, however, we are going back to our roots even more than before. The colors in the lineup are blue and purple, and some of the colors used by "The North Face" in their home country in the past are also used.

But just because the look is back to its roots , doesn't mean the materials are too. Environmental considerations have not been forgotten either, with many items using materials such as COOLMAX® EcoMade, made from 100% plastic bottle resources. By crossing these materials with natural materials such as cotton, we are striving for hybrid manufacturing that balances functionality and comfort while taking the natural environment into consideration. Shaping the present by respecting the past and the future is one of The North Face Purple Label's missions.

The brand's masterpiece "medium daypack" has an even more classic look this season, with a color scheme reminiscent of the outdoor backpacks of the 1970s, just in time for the renewed American casual boom. The outer fabric has a water-repellent finish, so a little rain is no problem. The pack shown here is the "Field Daypack," which is a larger version of the "Medium Daypack.

Field Day Pac

¥19,800

The timeless classic bag is made of water-repellent cotton nylon grosgrain. The bag's distinctive two-part interior design allows for convenient storage in a variety of locations, depending on use and style.

INFORMATION

Nanamica Mountain

Open: Friday, March 18
Address: CUBE Daikanyama, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
*This is a new store opening on Friday, March 18. The phone number listed will be opened after the opening