Key Word 04_CALIFORNIA MOOD . Clothing that incorporates the techniques developed in nature into the city.



The North Face Purple Label〉shirt ¥23,100、dungaree shirt ¥22,000、T-shirt ¥7,480、denim ¥22,000(Nanamica Online), other personal items of the stylist
The North Face was born in San Francisco, California, in the United States. . Then, I moved to Berkeley, a city rich in nature in the Bay Area. One would imagine a warm city in the vast state of California, but this is not the case in San Francisco. It is cold even in summer, as writer Mark Twain wittily noted, "The coldest winter I ever spent was in San Francisco in the summer. . So in California, you always need a jacket, and shirts are very useful. . like this "CPO shirt".
The "CPO Shirt" is made of 65/35 bay head cloth, and the outer fabric is treated with a water repellent finish to provide both a classic look and functionality. . It also features a logo casually embellished on the left sleeve. This is a piece of clothing that you should keep close to your skin and carry with you like a talisman for the coming season.
And, California is where the flower movement flourished in the late 1960s and early 1970s, especially among the youth. Hippies gathered in Haight-Ashbury, and Kinsburg, Janice, and the Dead all spent time in that city. The North Face Purple Label's items have a sense of society askew, and the spirit of love and peace for the wearer and the environment is scattered throughout the collection.

65/35 CPO Shirt
¥23,100
This so-called shirt jacket is an updated version of the American casual standard CPO shirt. It features a logo dot button on the front that makes a statement as a design, while being easy to put on and take off. Two large flap pockets on the chest and a pocket on the left arm provide excellent storage capacity. The oversized silhouette is also distinctive.