FEATURE | TIE UP

Translated By DeepL

Four keywords to know The North Face Purple Label.
go back in time.

Four keywords to know The North Face Purple Label.

Back in 2003, when outdoor activities and fashion were not as intertwined as they are today. It was a time when outdoor activities and fashion were not as intertwined as they are today. The term "urban outdoors" had not yet been coined. It was there that The North Face Purple Label was born. Produced by Nana Mika and in collaboration with The North Face, the brand rapidly gained support and now has a solid position. What is the pioneer of connecting the outdoors and fashion thinking now, and where is it headed? We will unravel the brand's spring/summer season items along with four keywords.

  • Photo_Arata Suzuki
  • Styling_Takeshi Toyoshima
  • Hair&Make_Narumi Tsukuba
  • Model_ZEN
  • Text_Keisuke Kimura
  • Edit_Yosuke Ishii

Key Word 04_CALIFORNIA MOOD . Clothing that incorporates the techniques developed in nature into the city.

The North Face Purple Label〉shirt ¥23,100、dungaree shirt ¥22,000、T-shirt ¥7,480、denim ¥22,000(Nanamica Online), other personal items of the stylist

The North Face was born in San Francisco, California, in the United States. . Then, I moved to Berkeley, a city rich in nature in the Bay Area. One would imagine a warm city in the vast state of California, but this is not the case in San Francisco. It is cold even in summer, as writer Mark Twain wittily noted, "The coldest winter I ever spent was in San Francisco in the summer. . So in California, you always need a jacket, and shirts are very useful. . like this "CPO shirt".

The "CPO Shirt" is made of 65/35 bay head cloth, and the outer fabric is treated with a water repellent finish to provide both a classic look and functionality. . It also features a logo casually embellished on the left sleeve. This is a piece of clothing that you should keep close to your skin and carry with you like a talisman for the coming season.

And, California is where the flower movement flourished in the late 1960s and early 1970s, especially among the youth. Hippies gathered in Haight-Ashbury, and Kinsburg, Janice, and the Dead all spent time in that city. The North Face Purple Label's items have a sense of society askew, and the spirit of love and peace for the wearer and the environment is scattered throughout the collection.

65/35 CPO Shirt

¥23,100

This so-called shirt jacket is an updated version of the American casual standard CPO shirt. It features a logo dot button on the front that makes a statement as a design, while being easy to put on and take off. Two large flap pockets on the chest and a pocket on the left arm provide excellent storage capacity. The oversized silhouette is also distinctive.

INFORMATION

Nanamica Mountain

Open: Friday, March 18
Address: CUBE Daikanyama, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
*This is a new store opening on Friday, March 18. The phone number listed will be opened after the opening