Adimatic" sneakers as a culture that transcends generations. | feature

Adimatic" sneakers as a culture that speaks across generations.

Sneakers have always evolved as a culture. What was originally created for the purpose of sports has been accepted as a fashion item and has continued to grow while involving music and art. In the sneaker market, the first reissue of the "Adimatic," originally released in 1996, is expected to be a major topic in 2022. We gathered people who know the "Adimatic" in real life, people who admired it, and people who saw it for the first time, and had a trilogy talk about sneakers. With "Adimatic" as the keyword, we will explore the role of sneakers as a part of culture.

Photo_ Erina Takahashi

Edit_Hiroshi Yamamoto

Sneakers (Michelle), a gateway to interest in culture.

How do you feel when you actually wear the reissued version?

Egawa:I guess I didn't like them (laughs). The volume, silhouette, and even the side design of the midsole have a charm that will never fade away, and it's hard to believe that this model is more than 20 years old, but it fits in with today's styles.

Yamamoto:Sports technology is constantly evolving, but the "Adimatic" was a beautifully finished sneaker when it was first released. I think it is a masterpiece that can stand shoulder to shoulder with the many universal shoes that adidas is proud of.

Michel:From a woman's point of view, they have volume as shoes, so they could be used to accentuate your styling. I would dare to wear them with socks of the same color. Above all, the fact that it is not a transient model is also appealing. It's like a sneaker that gives meaning to the act of wearing it. And yet they also have an intuitive cuteness. They are sneakers that can serve as an entry point for people who are interested in culture.

Yamamoto:It's cool to see women who can wear these masculine and culturally relevant sneakers without hesitation.

The news of the reissue has actually created quite a buzz in the sneaker community.

Egawa:That's how much it stands out as a sneaker. I hope that this reissue will trigger the younger generation to take an interest in even the historical background of the sneaker.

I see. Thank you very much! Finally, please take a look at the styling of each of the "adimatic" wearers.

adidas Originals - ADIMATIC ￥12,500 On sale from March 26, 2022 at ( Sat. ) (except some ( stores), atmos stores, atmos online, and directly managed by adidas.
Lottery will start on March 21, ( and ) at [atmos] online and [adidas] CONFIRMED app.