PROFILE
Yoji Hirayama / President, HEMT PR
Born in 1977. Born in Saitama Prefecture. After working in sales and press at a select store, he became independent and established "HEMT PR" in 2011, where he serves as the director, and mainly does PR for fashion brands and manufacturers.
The Lutecia is a car that is great fun to drive.
March has arrived in Tokyo, and the weather has turned spring-like. The days are warm and sunny, and it is the time of year for brightly coordinated outfits to be seen in the city. The Lutecia, the compact-sized car of the French car brand Renault, shines gently in the warm sunlight.
The driver of the car will be Yoji Hirayama, director of HEMT PR, a PR firm that handles PR for fashion brands and manufacturers. He will drive from his home in Kanagawa to his office.
It has already been 10 years since we launched HEMT PR. At first, we handled only men's brands, but we have gradually increased the number of women's brands as well. We have come this far, slowly but gradually, step by step, while recognizing our role.
Mr. Hirayama previously worked as a press at a select store, from where he became independent and established his own office. His warm personality, courteous attitude toward all people, and sincere attitude toward his work have earned him the support of many people.
Our work is completed through the involvement of many different people, each of whom has their own difficulties, unavoidable circumstances, and many other things to deal with. When I think about that, I want to do right by the people who come to the lease. Of course, there are times when I myself am busy, and I tend to forget how grateful I am. But I feel that I must always have such a feeling.
This character of Mr. Hirayama is also evident in his driving. The "Lutecia" is driving on the highway toward Tokyo. The way he carefully presses the accelerator pedal to adjust the speed and grips the steering wheel with his eyes looking straight ahead makes us feel at ease.
I often drive with my children. So I always try to drive safely. The Lutecia is very easy to drive. It is very responsive, and it is a pleasure to drive. I think it is a car that makes driving very enjoyable.
I do most of my driving on weekends, taking my children to and from their lessons. I often go this way and that, and there are many narrow roads around where I live, so a compact car like this one makes it easy to do my footwork. My wife also usually drives, so we need a car that is easy to operate.
