FEATURE | TIE UP

Translated By DeepL

Lines drawn on MY G-SHOCK spun by Osamu Nagaba. A custom watch that I want to take with me to the mountains.
Custom For Mountain

Lines drawn on MY G-SHOCK spun by Osamu Nagaba. A custom watch that I want to take with me to the mountains.

You can create your own "G-SHOCK" to your liking.MY G-SHOCKFrom the "K" line, a new collaboration model with an artist is now available. The chosen partner is Yu Nagaba, who transforms universal motifs into various expressions with his unique lines. His artwork on the theme of "mountains" is printed on three colorful parts (green, white, and skeleton), which can be freely combined. We interviewed Mr. Nagaba about the secret story behind the creation of this collaboration, and asked him to actually combine the parts of the collaborative model. What kind of watch will be created?

PROFILE

long, protruding male (e.g. Tokugawa's)

Artist, born in Tokyo in 1976. . Known for his works drawn only with simple lines. In addition to presenting his works in Japan and abroad and participating in art fairs as an artist, , he is also active in advertising and collaborating with apparel brands.

G-SHOCK is tough and active, so the theme is "mountain".

The "MY G-SHOCK" service allows customers to create their own "G-SHOCK" in their own coloring, allowing them to customize the dial, bezel, belt, belt loops, and buckle to their own color scheme based on the DWE-5610, a standard model that is descended from the brand's first model, the DW-5000C, which was released in 1983. This service allows you to customize the color scheme of the dial, bezel, belt, belt loop, and buckle to your own preference.

When I was in school, G-Shocks were all the rage, and my friends had them, but I didn't. I guess my parents were concerned about me. I guess my parents were probably too careful, so I didn't ask for one. I just saw my friends wearing them and thought, 'How cool! I just saw my friends wearing them and thought, 'How cool!' I never thought I would collaborate with them as an adult (laughs).

." says artist Yu Nagaba with a laugh. The "MY G-SHOCK" line has now released a new model in collaboration with Mr. Nagaba. This is the second collaboration between "G-SHOCK" and Mr. Nagaba.

The theme of my previous work was "fake. Basically, my drawings are all fakes in a sense, because I have a motif and then redraw it with my own lines. In the same vein, I drew the letters on the dial, and drew lines on the belt like wrinkles in leather, creating a model that looks like a "G-Shock" but isn't. But this time, I did something different. But this time, I wanted to do something different. I wanted to simply put my own artwork on the watch and compete.

True to Nagba's words, the collaborative model features artwork reminiscent of the outdoors, including a bear, a wild boar, a man and woman with backpacks on their backs, and a picture of a bonfire. The parts are available in three colors: green, white, and skeleton. You can enjoy the combination among them.

INFORMATION

G-SHOCK × YU NAGABA

On sale: Wednesday, April 20, from 2:00 p.m.
Price: ¥18,700 (including tax)
Model Number: DWE-5610YU
https://www.casio.com/jp/watches/mygshock/

Casio Computer Co.

Phone: 03-5334-4869
g-shock.com

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