FEATURE

Translated By DeepL

Non-native and Normatydee. Newness and flair to the traditional patterns of American casual wear.

Non-native and normative.
Newness and flair to the traditional patterns of American casual wear.

nonnative" is currently developing its 41st collection "WEST. In the past, the brand has used the American West Coast and American casual as motifs, but this time, designer Takayuki Fujii is tackling a new challenge. That is textile design. For spring and summer items, Non-Native has traditionally chosen gorgeous traditional textiles made by the British company Liberty, which has been in business since 1875. This season, however, we have changed the routine. Non-native and NOMA t.d. may seem an unexpected combination, but Fujii and Noguchi are in fact old friends. may seem an unexpected combination, but Mr. Fujii and Ms. Noguchi have been old friends for a long time. They discuss a wide range of topics, from art school episodes to textile design, in a wide-ranging, deep, and lively fashion conversation.

  • Photo_Masayuki Nakaya
  • Text_Shota Kato
  • Edit_Ryo Komuta

A relationship that has lasted more than a quarter of a century, dating back to our student days.

Is the connection between "non-native" and "Norma T.D. (Norma)" well known?

Fujii:I guess not much is known about it.

Noguchi:Yeah, I don't think almost anyone knows about it.

When did the relationship start?

Fujii:It was when I was a sophomore at Musashino Art University (Musabi), so I guess it was 1996.

Noguchi:It has been more than 25 years. I was enrolled in the junior college of Mousavi, which existed at that time.

Fujii:When I entered the school, it was said that there were backwoods types (laugh), but now there was a fashionable guy from Fukuoka. Maïko was wearing "Lavenhams," "Trickers," and "Russell Moccasins. It was, and still is, a somewhat Fukuoka-like fashion. I like traditional and vintage clothes.

Noguchi:Like "John's Medley," "St. James" and "Piccadilly"?

Fujii:Yes, yes. At that time, there was no one at Mousavi who liked clothes that could be recognized at a glance, most people wore trumpet-shaped pants, and there was almost no one to talk about clothes with. People with different directions eventually gathered together.

Noguchi:I was a model in Fujii's fashion show at Mousavi.

Fujii:Almost just remade old clothes. I was cleaning the other day and found some pictures from back then.

Noguchi:MUSABI is an art college, so everyone is studying constructive fashion, but Fujii is the only one who is ultra-realistic (laughs). We used to commute from Kokubunji to Harajuku every weekend. We used to hang out a lot. Even though we haven't seen each other for years, I can talk with Fujii just fine.

Fujii:Yes, I think so. It's a little different from my friends in the fashion industry.

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