FEATURE | TIE UP

Translated By DeepL

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.
TOKYO CRUISE

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.

For more than 200 years since its birth in 1796, cars have always fascinated people. Perhaps it's the exciting emotions that go beyond just riding in a car or enjoying the view that make people so enthusiastic. The BMW i4, BMW's first fully electric Gran Coupe, is a vehicle that will set the standard for the next generation of vehicles that are both fun to drive and enjoy looking at. We asked car enthusiast and representative of the music label Kakubarizm, which celebrated its 20th anniversary this year, Wataru Kakubari, to cruise around Tokyo and report on its charms. We will report on the exciting feelings of "JOY" that the BMW i4 brings to Mr. Wataru Kakubari.

PROFILE

Wataru Kakubari

Born in 1978 in Sendai City, Miyagi Prefecture, he is the president of the music label Kakubarizumu, which celebrated its 20th anniversary this year with such delightful friends as YOUR SONG IS GOOD, SAKEROCK, Kissel, Kazumi Nikaido, Irurime, MU-STARS, cero, VIDEOTAPEMUSIC, Skirt, Memories Yaro A Team, mei ehara, and many more. In 2018, he published his first book "Clothing, Food, Housing, Sound: How to Live with Music Work" and is active in various fields such as radio, and is also known as a cat lover, Please check out his upcoming special events in Tokyo, Nagoya, and Osaka in November.
Instagram: @kakubariwataru
HP:cacibalism

First meeting on a street corner in the late afternoon.

I've always been interested in BMW's EVs, haven't you?"

A surprising response from Mr. Kakubari to this offer. The music label Kakubarizm, of which Mr. Kakubari is the president, must bring to mind keywords such as vinyl records, independent, and DIY, which are rather reminiscent of the analog worldview of many people. I don't really have an image of Mr. Kakubari checking out the latest cars, and this is a start to my wish to cover the chemical reaction between the analog worldview and the latest EV cars.

I like cars very much (laughs). (Laughs) "I like cars from the outside (laughs). (laughs). My brother likes cars, and I was also influenced by a comic book I read in the 1990s. I've never owned a BMW, but my brother used to drive one, and I've always wanted to have an early model X3. I love the look of old cars, but I'm also interested in the latest ones, so I watch YouTube to check them out.

In the early afternoon of the day of the photo shoot, the "BMW i4" to be test-driven arrived in front of the Kakubarizm office. While the SUV-type BMW iX3 was on the list, Mr. Kakubari chose the coupe-type BMW i4. The quietness typical of a fully electric model and the elegance of a "BMW" car raised his expectations.

. Oh, it looks even cooler in person (than it does in the pictures on the website). . The body has a matte look and feel, and the front grille is distinctive. The coupe is nice, it looks like "the car" (laughs). Even though it is a coupe, the trunk is wider than it looks.

After graduating from high school, Mr. Kakubari moved from Sendai to Kokubunji, Tokyo, to go to college. Of course, he could not afford to own a car when he moved to Tokyo, but in 2002, he started his own label, and out of necessity, he decided to own a car. However, since the main purpose of his car is to carry equipment and luggage, he has only driven wagons and SUVs that can carry a lot of cargo. Coupes seem to have been close but far away.

INFORMATION

BMW Japan

BMW i4
¥7,600,000- (Manufacturer's suggested retail price)

Overall length x width x height (mm): 4785 x 1850 x 1455
Engine type: Electric
Maximum output: 340 hp (250 kW)
Electricity consumption rate 【 combined]: 15.7 kWh/100 km
EV driving equivalent distance: 604 km
Transmission: Automatic

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