My Way with Functional Materials
vol.1 THE NORTH FACE PURPLE LABEL

Another hot summer is coming. Before that, there will be the rainy season. Just remembering that feeling of your clothes sticking to your skin when you get wet or sweat in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen, and how is it incorporated into items? ...... This three-part series will explore these issues based on fashion visuals and testimonials from the people involved. In this first installment, we will look at The North Face Purple Label's oxford shirts.

Photo_Teruo Horikoshi
Styling_So Matsukawa
Hair&Make_Asahi Sano
Model_Gabi (West), Aloha (West), Vincent (EXILES), Dude
Text_Shinri Kobayashi
Illustration_Yoshifumi Takeda
Edit_Yuri Sudo

Middle: [The North Face Purple Label] sandals ¥12,100 (Nana Mika Mountain), [GWG KINGS] used shorts ¥5,500 (Safari 1) / Right: [The North Face Purple Label] sandals ¥12,100 (Nana Mica Mountain)/Other stylist's personal effects

COOLMAX® EcoMade" is an eco-friendly functional material made from waste plastic that absorbs and dries quickly. According to a representative from The North Face Purple Label, the appeal of COOLMAX® EcoMade lies in its ease of blending with natural materials and its reliability in both outdoor, sports, and fashion applications.