My Way with Functional Materials
vol.1 THE NORTH FACE PURPLE LABEL

Another hot summer is coming. Before that, there will be the rainy season. Just remembering that feeling of your clothes sticking to your skin when you get wet or sweat in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen, and how is it incorporated into items? ...... This three-part series will explore these issues based on fashion visuals and testimonials from the people involved. In this first installment, we will look at The North Face Purple Label's oxford shirts.

Photo_Teruo Horikoshi
Styling_So Matsukawa
Hair&Make_Asahi Sano
Model_Gabi (West), Aloha (West), Vincent (EXILES), Dude
Text_Shinri Kobayashi
Illustration_Yoshifumi Takeda
Edit_Yuri Sudo

Just right , is elsewhere.

The fabric is neither too heavy nor too light, so it's just right for when you want to be neat but not too formal. The design is based on a work shirt from the 80's, and the pockets on both chests are impressive. The front has snap buttons (logo dot buttons to be exact), so it is easy to put on and take off.

Also, not a button-down, not a stand-up collar, just a good, regular collar for a modern oxford shirt. Of course, I'm speaking at my own discretion.

Moreover, this shirt goes well with tank tops, shorts, or anything else. This is probably because it has a modern silhouette with just the right amount of room in the shoulder and body width without being too over the top.