My Way with Functional Materials vol.2 LACOSTE | feature

My Way with Functional Materials
vol.2 LACOSTE

Another hot summer is coming. Before that, there will be a humid rainy season. Just remembering the feeling of your clothes sticking to your skin when they get wet or sweaty in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen and how is it incorporated into items? ...... In this second installment, we will look at Lacoste's cutter shirts.

Photo_Tatsunari Kawazu (S-14)

Styling_So Matsukawa

Hair&Make_Kazuya Matsumoto（W)

Model_Abhay (WIZARD), Flynn (Image)

Text_Shinri Kobayashi

Illustration_Yoshifumi Takeda

Edit_Yuri Sudo

What is LACOSTE?

A premium fashion sports brand that began in 1933 when legendary French tennis player and inventor René Lacoste created a cotton shirt that is considered to be the origin of the polo shirt. The trademark crocodile is from Lacoste's tenacious playing style during his active career. French chic items for a premium everyday look.

What is COOLMAX® EcoMade technology?

The COOLMAX® series is a high-performance fabric brand with a 30-year history of fabric development that provides cool and comfortable clothing. The fabrics are used in socks, T-shirts, bottoms, and outdoor and sportswear apparel. COOLMAX® EcoMade" is an eco-friendly fiber produced by recycling plastic bottles and other materials that would otherwise be discarded, while maintaining their original functionality.

COOLMAX® EcoMade Manufacturing Process

1. collect plastic bottles that would otherwise be discarded as trash; 2-5. clean the bottles and convert them into flakes, chips, POY yarn, and DTY yarn; 6. go through fabric approval and commercialization as COOLMAX® fabric brand; 7.https://one.lycra.com/jaApplied for a "COOLMAX® EcoMade" hangtag from
COOLMAX® is a trademark of The LYCRA Company.