My Way with Functional Materials vol.3 BEAMS PLUS | feature

My Way with Functional Materials
vol.3 BEAMS PLUS

Another hot summer is coming. Before that, there will be a humid rainy season. Just remembering that feeling of your clothes sticking to your skin when you get wet or sweat in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen and how is it incorporated into items? ...... This three-part series explores the material based on fashion visuals and testimonials from the people involved. In this last installment, we will look at colorful shirts from "BEAMS PLUS".

Photo_Ryohei Ambo

Styling_So Matsukawa

Interpreter_Takako Nagai

Casting (Kai, Joshi, Eddie, Laura)_Kai Naito

Model_Laura, Eddie, Joshi, Kai, Udai, Haruchan, Leo, Austin, Kei Hashimoto, anddy toy store, Atsushi, Cho Ongo, Taichi Watanabe

Text_Shinri Kobayashi

Illustration_Yoshifumi Takeda

Edit_Yuri Sudo

What is BEAMS PLUS?

Launched in 1999 with the concept of "genuine men's clothing that can be worn for many years and never get old," the brand leverages the legacy of "BEAMS" to propose "the style of America at its best. The store is a one-stop shop for original, imported, and one-of-a-kind items. The store offers an assortment of originals, imports, one-of-a-kind vintage clothing, and sundries, and while maintaining the original style of the time, it also offers timeless, authentic styles.

What is COOLMAX® EcoMade technology?

The COOLMAX® series is a high-performance fabric brand with a 30-year history of fabric development that provides cool and comfortable clothing. The fabrics are used in socks, T-shirts, bottoms, and outdoor and sportswear apparel. COOLMAX® EcoMade" is an eco-friendly fiber produced by recycling plastic bottles and other materials that would otherwise be discarded, while maintaining their original functionality.

COOLMAX® EcoMade Manufacturing Process

1. collect plastic bottles that would otherwise be discarded as trash; 2-5. clean the bottles and convert them into flakes, chips, POY yarn, and DTY yarn; 6. go through fabric approval and commercialization as COOLMAX® fabric brand; 7.https://one.lycra.com/jaApplied for a "COOLMAX® EcoMade" hangtag from
COOLMAX® is a trademark of The LYCRA Company.

COOLMAX® EcoMade manufacturing process.

Person 1: Used apron ¥5,390 (SNAK), other personal effects / Person 2: Used apron ¥4,620 (SNAK), cap stylist's personal effects, other personal effects / Person 3: [Dita Flight] glasses ¥66,000 (Optical Tailor Cradle, Aoyama), tank top stylist's personal effects, other personal effects TP9T66,000 (Optical Tailor Cradle, Aoyama), tank top stylist's personal effects, other personal effects / Person 4: T-shirt, pants, belt stylist's personal effects, other personal effects / Persons 5-11: All personal effects / Person 12: Hat stylist's personal effects Person 12: Hat, other personal belongings / Person 13 to 19: All personal belongings