Rui Ueda, the world's best trail runner, looks ahead to a new frontier as an athlete.

Last year, professional mountain athlete Rui Ueda surprised us by graduating from Columbia, his main sponsor at the time, and becoming a "shoe-free athlete" without a contract with a specific shoe manufacturer.
The two-time world's best trail runner is wondering which manufacturer's shoes he will be wearing in his races in the future. But there is an even more exciting initiative in the works for the clothing he will be wearing.

Photo_Sho Fujimaki, Shinsuke Isomura

Text_Shinsuke Isomura (100miler)

In 2022, we will continue to reach new heights as athletes.

Mr. Ueda's challenge wearing his original brand is to go to the mountains of the world, mainly in Europe, where he is based.

. In 2022, the Skyrunning World Championships will be held again in September, and this time I am aiming for gold not only in the vertical race but also in the Skyrace. In addition, there will be a trail running World Championships in November, which will be held for the first time on easier trails, and I have been selected to represent the team there as well.

I'm also thinking of moving to the Golden Trail series, which brings together Salomon athletes who don't compete in skyrunning races as much anymore. 2022 will be the final Golden Trail race on Madeira Island, Portugal, where the annual champion will be crowned.

In August, at the Sierra Zinar, one of the series' races, I will have a chance to go head-to-head with Kilian Jornet, who is considered one of the world's strongest runners, and I want to give it my best shot.

The tagline of the brand is THE SKY IS THE LIMIT, which means that there is no limit. The brand's tagline is "THE SKY IS THE LIMIT," which expresses the brand's desire to always look up and improve as an athlete.